IP+内容赋能线下消费
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A股指数集体低开:创业板指跌0.88%,贵金属、消费电子等板块跌幅居前
Feng Huang Wang Cai Jing· 2025-09-18 01:39
Market Overview - The three major indices in China opened lower, with the Shanghai Composite Index down 0.01%, the Shenzhen Component down 0.41%, and the ChiNext Index down 0.88% [1] - The performance of various sectors showed declines, particularly in precious metals, consumer electronics, and CPO [1] External Market - The Federal Reserve lowered interest rates by 25 basis points, leading to mixed results in the US stock market, with the Dow Jones up 0.57%, while the Nasdaq and S&P 500 saw declines of 0.33% and 0.10% respectively [3] - Chinese concept stocks mostly rose, with the Nasdaq Golden Dragon China Index increasing by 2.85%, and notable gains in companies like Baidu, NIO, and Pinduoduo [3] Industry Insights - Huatai Securities highlighted ongoing policy support for the media industry, emphasizing the importance of IP and content in enhancing offline consumption [4] - CITIC Securities expressed optimism about the bottoming out of the liquor industry, predicting that the industry's fundamentals may stabilize by Q3 2025, with significant pressures expected in the current quarter [5] - China Galaxy Securities noted that seasonal demand is expected to boost cement prices in the upcoming months, despite current oversupply issues [6] - CITIC Securities identified investment opportunities in the iodine industry, driven by increasing demand from perovskite solar cells and solid-state batteries, predicting a potential rise in iodine prices [7][8]
华泰证券:传媒行业获政策持续支持,IP+内容赋能线下消费
Xin Lang Cai Jing· 2025-09-18 00:07
华泰证券研报表示,商务部等9部门近日印发《关于扩大服务消费的若干政策措施》,其中关于传媒的 核心内容包括:1)IP方面,鼓励传媒相关资源(如影视、IP、内容平台等)与知名IP进行跨界合作, 同时推动消费新业态新模式试点城市建设;2)内容方面,支持文学、艺术、影视、动漫等领域精品创 作,鼓励引进国外优秀体育赛事;3)业态方面,提升文化场馆活力,促进体育娱乐消费,推动数字服 务消费。本次文件的发布,意味着国家对文化及相关消费产业的高度重视,促使传媒行业更加注重文化 内涵的挖掘和传播,有助于从内容质量、IP变现渠道、线下消费赋能等多维度提升行业活力。产业链相 关公司包括:1)IP;2)影视游戏;3)现场演出及文化场馆相关公司。 ...