Core Insights - The "Chang'an Twelve Hours" themed district in Xi'an has revitalized the local economy by promoting Hanfu culture and creating numerous travel photography shops, attracting over 4 million visitors in two years and generating over 30 billion online exposures [1][5][6] Group 1: Project Development and Concept - The project was inspired by the popular TV series "Chang'an Twelve Hours," which highlighted Tang culture and spurred a cultural tourism boom in Xi'an [2] - The development team recognized the synergy between film IP and urban cultural tourism, leading to the creation of a unique cultural project that emphasizes immersive experiences [2][7] Group 2: Design and Experience - The district transformed the previously underperforming Mandi Plaza by addressing spatial limitations and creating immersive environments that reflect the Tang dynasty [3][4] - It features a variety of immersive experiences, including performances and interactive activities, allowing visitors to engage deeply with the cultural narrative [4][5] Group 3: Economic and Social Impact - Since its opening, the district has generated significant economic benefits, with average visitor spending exceeding 200 yuan during peak times and reaching up to 500 yuan for additional experiences [5][6] - The project has created over 600 jobs and supported local intangible cultural heritage through various cultural activities, enhancing community engagement and economic opportunities for local artisans [6][7] Group 4: Business Model Innovation - The "Chang'an Twelve Hours" district has pioneered a new business model that integrates cultural IP with commercial tourism, contributing to the development of a trillion-yuan cultural tourism industry [7]