"一个国家、一个民族的强盛，总是以文化兴盛为支撑的，中华民族伟大复兴需要以中华文化发展 繁荣为条件。"山东始终牢记习近平总书记嘱托，深耕文化沃土，推动文化"两创"发展，将生动的山东 实践汇入中华民族现代文明建设的恢宏历史长卷。 11月26日，全省文化"两创"工作座谈会上，业界专家学者、文化部门单位负责同志汇聚智慧，共谋 文化"两创"未来，让中华优秀传统文化在齐鲁大地焕发新的时代风采。 山东实践为文化"两创"提供生动样本 "文化'两创'的核心要义，在于实现传统文化'解码—转译—发展—活化'的闭环。近年来，山东的实 践为这一方法论提供了生动样本。"人民网党委委员、监事会主席、人民网研究院院长唐维红认为，山 东立足深厚传统文化资源，扛牢职责使命，聚焦打造文化"两创"新标杆，在推进"山东文脉"工程、建设 文化体验廊道、发展"山东手造"和"山东智造"、做强尼山世界文明论坛品牌、策划"好客山东·见识齐 鲁"研学旅游品牌、发布"文润海岱 游读齐鲁"十大文物主题游径等方面持续发力，让文化活力在齐鲁大 地充分涌流。 今年夏天，《我们的河山》《生万物》等"山东籍"作品闪耀央视荧屏。山东为何能持续输出"叫好 又叫座"的精品力作？省 ...

Group 1: Cultural and Tourism Development - The Qujiang Flying Theatre, which opened in late September, utilizes naked-eye 3D technology to immerse visitors in the grandeur of the Tang Dynasty, attracting over ten thousand tourists within its first month [1] - In the first half of 2025, Xi'an received 160.11 million tourists, with total spending reaching 202.41 billion yuan, marking an 8.03% increase, establishing itself as a new engine for economic growth [1] - The "Cultural Prosperity" strategy in Xi'an aims to deepen the integration of culture and tourism, innovate cultural formats, and enhance digital empowerment to transform historical cultural resources into high-quality development momentum [1] Group 2: Cultural Heritage and Preservation - Xi'an City Wall, as the most complete ancient city wall in China, has established a system for cultural heritage protection that includes monitoring, environmental improvement, and active utilization [2] - The use of AR technology to recreate Tang Dynasty defense scenes and 3D printing to restore ancient structures demonstrates innovative approaches to cultural preservation [2] Group 3: Cultural Events and Engagement - The "Daming Palace Night City" features performances that combine Tang poetry with modern stage technology, attracting over one million viewers annually [4] - The Qin Terracotta Army Museum's "Digital Terracotta Warriors" project allows global users to participate in the restoration of terracotta figures, enhancing visitor engagement [4] Group 4: Economic Impact of Cultural Industries - The "Chang'an Twelve Hours" themed street has become a cultural phenomenon, receiving over 7 million visitors since its opening and significantly boosting local dining, accommodation, and traditional clothing industries [5] - The street's unique integration of Tang culture with modern entertainment has generated a total revenue of 230 million yuan in 2024 [5] Group 5: Digital Content and Innovation - Xi'an has established a Digital Content Industry Research Institute, attracting 32 companies and generating over 100 million yuan in revenue through original XR projects and over 500 micro-short films [7] - The city has hosted 12 large concerts in the first half of the year, attracting 200,000 attendees and generating an additional 170 million yuan in consumer spending [7] Group 6: Community Engagement and Quality of Life - The development of a "15-minute convenient living circle" in Xi'an has integrated cultural activities into daily life, enhancing community engagement and quality of life for residents [8] - Local performances and events have become more accessible, with venues hosting an average of 560 performances in 2025, achieving an 85% occupancy rate [10] Group 7: Cultural Exchange and Global Recognition - Xi'an serves as a key node in the "Belt and Road" initiative, promoting cultural exchange and mutual understanding through events like the Silk Road International Arts Festival [11] - The city's efforts to balance historical preservation with modern innovation provide a model for other cities aiming to enhance their cultural identity and economic vitality [11]

Core Insights - The article highlights the immersive cultural tourism project "Chang'an Twelve Hours" in Xi'an, which aims to deepen the experience of Tang culture and explore new expressions of it [1][3] - The project launched a series of activities titled "Full Moon Mid-Autumn, Dream Chang'an" during the Mid-Autumn Festival and National Day, enhancing the visitor experience with a blend of technology and cultural elements [1][3] Group 1 - The "Chang'an Twelve Hours" theme district is focused on creating an immersive experience that integrates traditional culture with modern technology [1][3] - During the National Day holiday, the district featured performances by nearly a hundred NPC actors, enhancing visitor interaction and recreating the grandeur of the Tang dynasty [3] - The district is recognized as one of the first pilot projects for smart tourism immersive experience spaces in China, showcasing a blend of virtual and physical elements [3] Group 2 - The activities during the double festival significantly improved visitor engagement and satisfaction, validating the concept of "cultural empowerment of tourism" [3] - The district's future plans include further exploration of Tang culture experiences to contribute to the high-quality development of Shaanxi's cultural tourism industry [3]

Core Insights - The article highlights the immersive experience of visitors in recreating the cultural charm of the ancient capital during the Tang Dynasty through various activities and exhibitions [2] Group 1 - The exploration includes street stalls and intangible cultural heritage performances that replicate a day in the prosperous Chang'an of the Tang Dynasty [2]

Group 1 - The "Chang'an Twelve Hours" themed district has become a new landmark for cultural tourism in Xi'an, attracting an average of 8,000 visitors daily this summer, with operating income increasing by 12% year-on-year [2] - The Shaanxi Provincial Party Committee has approved a plan to accelerate the construction of a culturally strong province, emphasizing the deep integration of culture and tourism [2] - The integration of culture and tourism in Shaanxi is being driven by "cultural+" initiatives, contributing to high-quality economic development [2] Group 2 - The newly established Shaanxi Intangible Cultural Heritage Experience Center has become a popular destination, attracting nearly 40,000 visitors in two months, showcasing around 2,000 exhibits of Shaanxi's intangible cultural heritage [3] - The immersive performances such as "The Song of Everlasting Regret" and "The Legend of the Camel Bell" have maintained high attendance rates, indicating a successful blend of performance and tourism [3] - The "Xi'an Lantern Festival" has seen over a 200% increase in visitor numbers compared to the same period last year, enhancing the cultural landscape of the ancient city [4] Group 3 - The Shaanxi Provincial Tourism Department has issued 20 million yuan in tourism consumption vouchers during the summer tourism season, promoting 1,216 cultural tourism activities across the province [4] - The development of unique cultural tourism products and services is significantly enhancing the cultural satisfaction and happiness of the local population [4]

Core Insights - The article highlights the innovative transformation and development of tourism attractions in Shaanxi, particularly focusing on the Long'an Twelve Hours theme district and the Qian Nian Jiu Cheng Gong performance, which enhance the cultural experience and attract both domestic and international tourists [1][7][9] Group 1: Cultural Appeal - The Long'an Twelve Hours theme district has seen a surge in foreign visitors, drawn by the charm of Tang culture and improved payment services, showcasing that the more national the culture, the more global its appeal [1][2] - Tourists engage in immersive experiences, such as wearing traditional costumes and capturing moments to share on social media, enhancing the cultural exchange [1] Group 2: Technological Integration - The integration of technology in tourism, exemplified by the use of VR experiences and AI in the Yongxingfang area, has revitalized cultural presentations and attracted more visitors [5][6] - Yongxingfang has transformed from a food street into a multifaceted cultural experience, combining local cuisine with various non-heritage projects and tech-driven attractions [5][6] Group 3: Unique Cultural IP Development - The Qian Nian Jiu Cheng Gong performance offers a unique cultural experience that combines historical storytelling with modern artistic elements, significantly enhancing the nighttime economy and visitor engagement in Linyou [7][8] - The performance is based on the historical significance of the Jiu Cheng Gong and incorporates various art forms, making it a must-see for tourists [7] Group 4: Investment and Growth - Linyou County has invested over 30 million yuan in cultural heritage protection and is set to open a new museum project worth 320 million yuan, indicating a strong commitment to cultural tourism development [8] - The county's branding as a cultural tourism destination is supported by various initiatives, including sports and cultural events, aimed at boosting tourism consumption [8][9]

Core Insights - The "Chang'an Twelve Hours" themed district in Xi'an has revitalized the local economy by promoting Hanfu culture and creating numerous travel photography shops, attracting over 4 million visitors in two years and generating over 30 billion online exposures [1][5][6] Group 1: Project Development and Concept - The project was inspired by the popular TV series "Chang'an Twelve Hours," which highlighted Tang culture and spurred a cultural tourism boom in Xi'an [2] - The development team recognized the synergy between film IP and urban cultural tourism, leading to the creation of a unique cultural project that emphasizes immersive experiences [2][7] Group 2: Design and Experience - The district transformed the previously underperforming Mandi Plaza by addressing spatial limitations and creating immersive environments that reflect the Tang dynasty [3][4] - It features a variety of immersive experiences, including performances and interactive activities, allowing visitors to engage deeply with the cultural narrative [4][5] Group 3: Economic and Social Impact - Since its opening, the district has generated significant economic benefits, with average visitor spending exceeding 200 yuan during peak times and reaching up to 500 yuan for additional experiences [5][6] - The project has created over 600 jobs and supported local intangible cultural heritage through various cultural activities, enhancing community engagement and economic opportunities for local artisans [6][7] Group 4: Business Model Innovation - The "Chang'an Twelve Hours" district has pioneered a new business model that integrates cultural IP with commercial tourism, contributing to the development of a trillion-yuan cultural tourism industry [7]

Core Viewpoint - The Chinese cultural tourism complex industry is entering a transformation and upgrading phase, becoming a significant engine for driving domestic demand growth and promoting industrial upgrades. The market size is projected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11% [1][12]. Industry Overview - Cultural tourism complexes integrate culture as the core driving force, combining tourism, commerce, leisure, and residential functions into a comprehensive space. They aim to meet tourists' needs for cultural experiences, leisure vacations, and shopping while promoting regional cultural heritage and tourism industry upgrades [2]. Industry Development History - The industry has gone through four stages: 1. **Emergence Stage (1978-1999)**: Focused on sightseeing with limited cultural integration. 2. **Initial Exploration Stage (2000-2009)**: Increased emphasis on cultural tourism with early projects combining cultural performances and tourism. 3. **Rapid Development Stage (2010-2019)**: Cultural tourism complexes became key for local economic transformation, supported by national strategies. 4. **Transformation and Upgrading Stage (2020-Present)**: Shift towards high-quality, diversified, and technology-driven experiences, accelerated by the pandemic [4][5][6]. Industry Value Chain - The industry value chain includes: - **Upstream**: Resource development, planning, design, and cultural resource/IP development. - **Midstream**: Operation services of cultural tourism complexes. - **Downstream**: Tourists and consumers [8]. Market Size - The market size of the cultural tourism complex industry is expected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11%. The industry is witnessing trends of cross-industry integration, such as "cultural tourism + technology" and "cultural tourism + commerce" [12]. Key Enterprises - Major players in the industry include: - **China Overseas Chinese Town**: Leading enterprise with a comprehensive business model covering theme parks and cultural performances. - **Sunac Culture**: Known for its "ice and snow world + commercial complex" model. - **China Youth Travel Service**: Focuses on integrated tourism services with projects like Wuzhen and Gubei Water Town. - **Yunnan Tourism**: Leverages rich cultural resources for unique tourism projects [14][16][17]. Industry Development Trends 1. **Integration of Immersive Experiences and Smart Operations**: The industry is transitioning from resource-driven to technology-driven, utilizing advancements in 5G, AI, and the metaverse to enhance visitor experiences [20]. 2. **Demand Differentiation Driven by Generational Changes**: The Z generation and the elderly are shaping the market, leading to a focus on unique experiences and wellness tourism [21][22]. 3. **Green Concepts and Industrial Synergy**: The industry is moving towards low-carbon and industrialized upgrades, with a focus on sustainable practices and collaboration across sectors [23].