Group 1 - The core viewpoint of the article emphasizes the importance of consumption in economic development and improving people's livelihoods, highlighting a steady performance in China's consumption market with a retail sales total of 45.6 trillion yuan, a year-on-year growth of 4.0%, which is 0.5 percentage points faster than the same period last year [2] - The article discusses the implementation of various policies since the beginning of 2025, such as the "Special Action Plan to Boost Consumption," which aims to create a comprehensive support system for consumption through financial and fiscal collaboration, including government subsidies and financial support [3] - It notes a recent slowdown in consumption growth, particularly in retail sales, which have seen a decline for six consecutive months, indicating that insufficient domestic demand remains a prominent issue in the current economic landscape [3] Group 2 - The article highlights a shift in consumer behavior from primarily goods consumption to a balanced focus on both goods and service consumption, with strong demand in areas such as cultural tourism and elderly care services [4] - It emphasizes the potential for service consumption to drive economic growth, citing examples like immersive cultural experiences and community-based elderly care facilities that cater to evolving consumer needs [4] - The article concludes that expanding domestic demand is a top priority for 2026, with boosting consumption being crucial for this goal, and stresses the need to enhance residents' income and strengthen the service consumption sector to unlock the market's potential [4]

提振消费，还要顺势而为。当前，我国正在从以商品消费为主转向商品消费和服务消费并重，一些领域 商品消费增速放缓，但文旅、养老、托育等服务消费需求旺盛。以文旅消费为例，长安十二时辰主题街 区以沉浸式体验让历史"可感知"，以科技手段让文化"可交互"，以业态融合实现"可消费"，有力促进了 西安甚至陕西的文旅经济增长。再以养老消费为例，适老化旅游、智慧康养服务备受青睐，社区嵌入式 养老设施需求旺盛。这些案例充分说明，服务消费潜力巨大，要持续扩大供给，更好适配群众需求。 扩大内需是2026年排在首位的重点任务，提振消费又是扩大内需的重中之重。我国拥有14亿多人口的超 大规模市场，消费升级趋势不可逆转。牢牢抓住提高居民收入这个核心，持续做强服务消费这个增长 点，不断完善政策支持体系，就一定能激活消费市场的无限潜力，让消费持续成为拉动经济增长的强劲 引擎。 消费不仅关系经济发展，也关系民生改善。2025年前11个月，我国消费市场交出了一份稳健的成绩单： 社会消费品零售总额达45.6万亿元，同比增长4.0%，累计增速快于上年同期0.5个百分点。消费市场亮 点纷呈，文娱类和信息类服务消费需求较快释放，服务零售增长加快；消费新业态 ...

Core Viewpoint - The revitalization of the Chinese nation is supported by the prosperity of Chinese culture, and Shandong is committed to deepening cultural development and innovation, contributing to the modern civilization of the Chinese nation [1] Group 1: Cultural Innovation Practices - Shandong's cultural innovation practices serve as a vivid example of the methodology of decoding, translating, developing, and revitalizing traditional culture [2] - The province is focusing on creating new benchmarks for cultural innovation, including projects like the "Shandong Cultural Heritage" initiative and the "Shandong Handcrafted" brand [2] - Shandong has produced award-winning cultural works, with several dramas and radio plays receiving national accolades, showcasing the province's commitment to cultural excellence [2] Group 2: Integration of Culture and Daily Life - The Shandong Cultural Tourism Group is enhancing the integration of culture, tourism, and education, creating replicable models for rural revitalization [3] - Various cultural performances and projects are being developed, including large-scale water performances and community cultural activities, to engage the public [3] Group 3: Digital Transformation in Culture - The establishment of the Shandong Digital Culture Group aims to leverage technology to enhance cultural innovation and create new cultural dissemination ecosystems [4] - Digital transformation of traditional arts is underway, with significant data digitization efforts being made to preserve and promote cultural resources [4] Group 4: Cultural Industry Development - Local governments are developing cultural industries that make traditional culture accessible and engaging for the public [5] - Qingdao is revitalizing its historical areas and creating immersive cultural experiences to enhance urban memory and tourism [5] Group 5: Promoting Local Cultural Heritage - Various cities in Shandong are focusing on promoting local cultural heritage through innovative projects and exhibitions, such as the development of museums and cultural routes [6][7] - The city of Heze has achieved significant economic output from its cultural products, showcasing the potential of cultural industries [7] Group 6: International Cultural Communication - Experts emphasize the importance of storytelling and cultural exchange in promoting Chinese culture internationally, advocating for a humanized and relatable approach [8] - The integration of cultural tourism and film industries is seen as a way to enhance the vitality of cities and create immersive experiences for visitors [8] Group 7: Non-Material Cultural Heritage - The integration of non-material cultural heritage with existing tourism projects is highlighted as an effective way to enhance visitor experiences [9] - Innovative approaches to cultural communication, such as engaging and relatable messaging, are being adopted to attract younger audiences [9]

Group 1: Cultural and Tourism Development - The Qujiang Flying Theatre, which opened in late September, utilizes naked-eye 3D technology to immerse visitors in the grandeur of the Tang Dynasty, attracting over ten thousand tourists within its first month [1] - In the first half of 2025, Xi'an received 160.11 million tourists, with total spending reaching 202.41 billion yuan, marking an 8.03% increase, establishing itself as a new engine for economic growth [1] - The "Cultural Prosperity" strategy in Xi'an aims to deepen the integration of culture and tourism, innovate cultural formats, and enhance digital empowerment to transform historical cultural resources into high-quality development momentum [1] Group 2: Cultural Heritage and Preservation - Xi'an City Wall, as the most complete ancient city wall in China, has established a system for cultural heritage protection that includes monitoring, environmental improvement, and active utilization [2] - The use of AR technology to recreate Tang Dynasty defense scenes and 3D printing to restore ancient structures demonstrates innovative approaches to cultural preservation [2] Group 3: Cultural Events and Engagement - The "Daming Palace Night City" features performances that combine Tang poetry with modern stage technology, attracting over one million viewers annually [4] - The Qin Terracotta Army Museum's "Digital Terracotta Warriors" project allows global users to participate in the restoration of terracotta figures, enhancing visitor engagement [4] Group 4: Economic Impact of Cultural Industries - The "Chang'an Twelve Hours" themed street has become a cultural phenomenon, receiving over 7 million visitors since its opening and significantly boosting local dining, accommodation, and traditional clothing industries [5] - The street's unique integration of Tang culture with modern entertainment has generated a total revenue of 230 million yuan in 2024 [5] Group 5: Digital Content and Innovation - Xi'an has established a Digital Content Industry Research Institute, attracting 32 companies and generating over 100 million yuan in revenue through original XR projects and over 500 micro-short films [7] - The city has hosted 12 large concerts in the first half of the year, attracting 200,000 attendees and generating an additional 170 million yuan in consumer spending [7] Group 6: Community Engagement and Quality of Life - The development of a "15-minute convenient living circle" in Xi'an has integrated cultural activities into daily life, enhancing community engagement and quality of life for residents [8] - Local performances and events have become more accessible, with venues hosting an average of 560 performances in 2025, achieving an 85% occupancy rate [10] Group 7: Cultural Exchange and Global Recognition - Xi'an serves as a key node in the "Belt and Road" initiative, promoting cultural exchange and mutual understanding through events like the Silk Road International Arts Festival [11] - The city's efforts to balance historical preservation with modern innovation provide a model for other cities aiming to enhance their cultural identity and economic vitality [11]

Core Insights - The article highlights the immersive cultural tourism project "Chang'an Twelve Hours" in Xi'an, which aims to deepen the experience of Tang culture and explore new expressions of it [1][3] - The project launched a series of activities titled "Full Moon Mid-Autumn, Dream Chang'an" during the Mid-Autumn Festival and National Day, enhancing the visitor experience with a blend of technology and cultural elements [1][3] Group 1 - The "Chang'an Twelve Hours" theme district is focused on creating an immersive experience that integrates traditional culture with modern technology [1][3] - During the National Day holiday, the district featured performances by nearly a hundred NPC actors, enhancing visitor interaction and recreating the grandeur of the Tang dynasty [3] - The district is recognized as one of the first pilot projects for smart tourism immersive experience spaces in China, showcasing a blend of virtual and physical elements [3] Group 2 - The activities during the double festival significantly improved visitor engagement and satisfaction, validating the concept of "cultural empowerment of tourism" [3] - The district's future plans include further exploration of Tang culture experiences to contribute to the high-quality development of Shaanxi's cultural tourism industry [3]

Core Insights - The article highlights the immersive experience of visitors in recreating the cultural charm of the ancient capital during the Tang Dynasty through various activities and exhibitions [2] Group 1 - The exploration includes street stalls and intangible cultural heritage performances that replicate a day in the prosperous Chang'an of the Tang Dynasty [2]

Group 1 - The "Chang'an Twelve Hours" themed district has become a new landmark for cultural tourism in Xi'an, attracting an average of 8,000 visitors daily this summer, with operating income increasing by 12% year-on-year [2] - The Shaanxi Provincial Party Committee has approved a plan to accelerate the construction of a culturally strong province, emphasizing the deep integration of culture and tourism [2] - The integration of culture and tourism in Shaanxi is being driven by "cultural+" initiatives, contributing to high-quality economic development [2] Group 2 - The newly established Shaanxi Intangible Cultural Heritage Experience Center has become a popular destination, attracting nearly 40,000 visitors in two months, showcasing around 2,000 exhibits of Shaanxi's intangible cultural heritage [3] - The immersive performances such as "The Song of Everlasting Regret" and "The Legend of the Camel Bell" have maintained high attendance rates, indicating a successful blend of performance and tourism [3] - The "Xi'an Lantern Festival" has seen over a 200% increase in visitor numbers compared to the same period last year, enhancing the cultural landscape of the ancient city [4] Group 3 - The Shaanxi Provincial Tourism Department has issued 20 million yuan in tourism consumption vouchers during the summer tourism season, promoting 1,216 cultural tourism activities across the province [4] - The development of unique cultural tourism products and services is significantly enhancing the cultural satisfaction and happiness of the local population [4]

Core Insights - The article highlights the innovative transformation and development of tourism attractions in Shaanxi, particularly focusing on the Long'an Twelve Hours theme district and the Qian Nian Jiu Cheng Gong performance, which enhance the cultural experience and attract both domestic and international tourists [1][7][9] Group 1: Cultural Appeal - The Long'an Twelve Hours theme district has seen a surge in foreign visitors, drawn by the charm of Tang culture and improved payment services, showcasing that the more national the culture, the more global its appeal [1][2] - Tourists engage in immersive experiences, such as wearing traditional costumes and capturing moments to share on social media, enhancing the cultural exchange [1] Group 2: Technological Integration - The integration of technology in tourism, exemplified by the use of VR experiences and AI in the Yongxingfang area, has revitalized cultural presentations and attracted more visitors [5][6] - Yongxingfang has transformed from a food street into a multifaceted cultural experience, combining local cuisine with various non-heritage projects and tech-driven attractions [5][6] Group 3: Unique Cultural IP Development - The Qian Nian Jiu Cheng Gong performance offers a unique cultural experience that combines historical storytelling with modern artistic elements, significantly enhancing the nighttime economy and visitor engagement in Linyou [7][8] - The performance is based on the historical significance of the Jiu Cheng Gong and incorporates various art forms, making it a must-see for tourists [7] Group 4: Investment and Growth - Linyou County has invested over 30 million yuan in cultural heritage protection and is set to open a new museum project worth 320 million yuan, indicating a strong commitment to cultural tourism development [8] - The county's branding as a cultural tourism destination is supported by various initiatives, including sports and cultural events, aimed at boosting tourism consumption [8][9]

Core Insights - The "Chang'an Twelve Hours" themed district in Xi'an has revitalized the local economy by promoting Hanfu culture and creating numerous travel photography shops, attracting over 4 million visitors in two years and generating over 30 billion online exposures [1][5][6] Group 1: Project Development and Concept - The project was inspired by the popular TV series "Chang'an Twelve Hours," which highlighted Tang culture and spurred a cultural tourism boom in Xi'an [2] - The development team recognized the synergy between film IP and urban cultural tourism, leading to the creation of a unique cultural project that emphasizes immersive experiences [2][7] Group 2: Design and Experience - The district transformed the previously underperforming Mandi Plaza by addressing spatial limitations and creating immersive environments that reflect the Tang dynasty [3][4] - It features a variety of immersive experiences, including performances and interactive activities, allowing visitors to engage deeply with the cultural narrative [4][5] Group 3: Economic and Social Impact - Since its opening, the district has generated significant economic benefits, with average visitor spending exceeding 200 yuan during peak times and reaching up to 500 yuan for additional experiences [5][6] - The project has created over 600 jobs and supported local intangible cultural heritage through various cultural activities, enhancing community engagement and economic opportunities for local artisans [6][7] Group 4: Business Model Innovation - The "Chang'an Twelve Hours" district has pioneered a new business model that integrates cultural IP with commercial tourism, contributing to the development of a trillion-yuan cultural tourism industry [7]

Core Viewpoint - The Chinese cultural tourism complex industry is entering a transformation and upgrading phase, becoming a significant engine for driving domestic demand growth and promoting industrial upgrades. The market size is projected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11% [1][12]. Industry Overview - Cultural tourism complexes integrate culture as the core driving force, combining tourism, commerce, leisure, and residential functions into a comprehensive space. They aim to meet tourists' needs for cultural experiences, leisure vacations, and shopping while promoting regional cultural heritage and tourism industry upgrades [2]. Industry Development History - The industry has gone through four stages: 1. **Emergence Stage (1978-1999)**: Focused on sightseeing with limited cultural integration. 2. **Initial Exploration Stage (2000-2009)**: Increased emphasis on cultural tourism with early projects combining cultural performances and tourism. 3. **Rapid Development Stage (2010-2019)**: Cultural tourism complexes became key for local economic transformation, supported by national strategies. 4. **Transformation and Upgrading Stage (2020-Present)**: Shift towards high-quality, diversified, and technology-driven experiences, accelerated by the pandemic [4][5][6]. Industry Value Chain - The industry value chain includes: - **Upstream**: Resource development, planning, design, and cultural resource/IP development. - **Midstream**: Operation services of cultural tourism complexes. - **Downstream**: Tourists and consumers [8]. Market Size - The market size of the cultural tourism complex industry is expected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11%. The industry is witnessing trends of cross-industry integration, such as "cultural tourism + technology" and "cultural tourism + commerce" [12]. Key Enterprises - Major players in the industry include: - **China Overseas Chinese Town**: Leading enterprise with a comprehensive business model covering theme parks and cultural performances. - **Sunac Culture**: Known for its "ice and snow world + commercial complex" model. - **China Youth Travel Service**: Focuses on integrated tourism services with projects like Wuzhen and Gubei Water Town. - **Yunnan Tourism**: Leverages rich cultural resources for unique tourism projects [14][16][17]. Industry Development Trends 1. **Integration of Immersive Experiences and Smart Operations**: The industry is transitioning from resource-driven to technology-driven, utilizing advancements in 5G, AI, and the metaverse to enhance visitor experiences [20]. 2. **Demand Differentiation Driven by Generational Changes**: The Z generation and the elderly are shaping the market, leading to a focus on unique experiences and wellness tourism [21][22]. 3. **Green Concepts and Industrial Synergy**: The industry is moving towards low-carbon and industrialized upgrades, with a focus on sustainable practices and collaboration across sectors [23].