【#王宁称IP没有天花板# 】#5元的杯子印上MOLLY能卖10元#11月6日，有网友发现泡泡玛特在抖音平 台的官方旗舰店直播时出现直播事故，一工作人员拿着dimoo原价79块挂链盲盒说"哎嘛，这东西卖79确 实有点"，另一个工作人员说"没事会有人买单的"。此事引起广泛讨论，消费者质疑"内涵消费者是韭 菜"。11月7日，泡泡玛特官方客服表示，关于昨晚直播间直播事故已经对相关的工作人员在进行内部处 理了，会进行核实。而对于所提到的79元的商品价格是否会调整，客服表示暂没收到通知。 泡泡玛特创始人王宁此前在《因为独特》一书中提到：在我们的店里面可以看到围绕IP的各种产品，比 如手机壳、充电线，此外我们还要做游戏、做电影、做乐园。因为IP的延展性很强，它本身是一个无用 的东西，但它可以放在任何有用的东西上，来提升那些有用的东西的价值。比如一个透明的杯子卖5元 钱，印一个MOLLY就可以卖10元钱。IP可以提升很多品类的价值，所以我们很难去探讨或者研究这个 玩具能卖多少，天花板在哪里。你可以理解为潮玩有天花板，但它不是一个IP和一家公司的天花板。@ 中国经济周刊 ...

Core Insights - Pop Mart International Group, a Chinese toy maker, is projected to achieve sales of 30 billion yuan ($4.2 billion) in 2023, driven by a significant increase in profit attributed to the popularity of its Labubu character [1][2] Financial Performance - The company reported sales of 13.9 billion yuan for the first half of 2023, marking a year-on-year increase of 204.4% [2] - Profit attributable to shareholders surged by 397% to 4.6 billion yuan compared to the previous year [2] Market Reaction - Following the impressive results, Pop Mart's shares rose over 6%, contributing to a year-to-date gain of 227% [3] Product Popularity - The Labubu dolls, part of Pop Mart's Monsters series, were the primary sales driver, accounting for over one-third of total revenues in the first half of the year [5] - Labubu has gained significant global recognition, becoming one of the most sought-after intellectual properties in early 2025 [5] International Expansion - The company anticipates faster growth in international markets, with overseas sales expected to surpass those from China this year [6] - In the first half of 2023, China represented 60% of total revenue, while sales in the Americas increased over 1,000% year-on-year to 2.3 billion yuan [6] - Pop Mart plans to expand its international presence by opening stores in the Middle East and Central Europe, increasing its total overseas stores from 140 to 200 [7]