Workflow
IP全链路运营
icon
Search documents
万达电影:旗下时光网与泡泡玛特等头部IP合作
news flash· 2025-05-08 07:11
Core Viewpoint - Wanda Film is enhancing its IP collaboration strategy through partnerships with leading IPs to diversify revenue streams and reduce reliance on box office performance [1] Group 1: IP Collaboration - Wanda Film's subsidiary, Time Network, is focusing on full-chain IP operations and industry integration [1] - Collaborations include popular IPs such as "Genshin Impact," "Identity V," and Pop Mart's "Baby Molly," among others [1] - The company has developed over a hundred related SKUs to engage younger consumer demographics [1] Group 2: Revenue Diversification - The strategy aims to activate consumer demand beyond ticket sales, thereby increasing non-ticket revenue [1] - Future plans include expanding the IP copyright pool and venturing into various fields such as trendy toys, art products, and virtual ecosystems [1] - This approach is expected to enhance the company's intrinsic investment value [1]