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20个日本IP,半年吸金225亿
3 6 Ke· 2025-11-25 03:01
在备受瞩目的天猫"全周期衍生品汇总"店铺销售榜上,日本IP官方及其关联旗舰店展现出惊人的统治力,在前十席位中独占五席:吉伊卡哇旗舰店拔得头 筹,宝可梦旗舰店紧随其后,Sanrio三丽鸥官方旗舰店位列第三,而Aniplex官方旗舰店与Animate官方旗舰店也分别占据第八和第九的位置。 消费者的选择,直接转化为真金白银的销售额。这份榜单清晰印证了中国市场对日本IP持续旺盛的消费热情,以及这些IP成熟的商业化变现能力。 双11的余温尚未散去,各大电商平台陆续发布的消费榜单,为我们观察IP商业价值的流向提供了一个极具说服力的切面。 据此,我们不禁要追问:在这些热闹的线上表现背后,掌控着顶流IP的日本内容巨头们,在刚刚过去的上半财年(具体时间为2025年4月-9月)里,究竟 收获如何?哪些IP是贡献收入的"压舱石",哪些又是增长迅猛的"新引擎"? 本篇,雷报聚焦于这一关键财测窗口期,对万代南梦宫、圆谷、三丽鸥和角川集团这四家代表性公司,从IP收入格局分化与中国市场战略布局两大维度展 开深入分析,试图厘清日本IP在当下的吸金逻辑与未来面临的挑战。 20个日本IP收入全景:吸金225亿元,头部效应严重 《高达》IP(+6 ...
万达电影(002739):供给修复带动行业向上,内容渠道有望共同驱动成长
Guoxin Securities· 2025-03-31 03:44
Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [2][6] Core Views - The recovery of the supply side is driving industry growth, with content channels expected to contribute to growth [2][3] - The company has a comprehensive layout in the film industry chain, and the new management team is expected to empower a new growth phase [3][5] - The film industry is anticipated to enter a prosperous period starting in 2025, driven by an increase in domestic film quality and technological advancements [3][5] Company Overview - The company was established in 2005 and has developed a global layout in cinema and film investment. It faced challenges from the COVID-19 pandemic and mergers and acquisitions, entering a low point from 2020 to 2022. However, it has seen a recovery in revenue and profit in 2023 [3][11] - The company’s revenue and profit are significantly influenced by the box office market cycle, with rapid growth from 2011 to 2019, followed by volatility from 2020 to 2022, and a strong recovery in 2023 [3][19] Industry Analysis - The film box office in 2024 is expected to decline by 22% year-on-year due to a lack of new films. However, the number of film registrations has been increasing since 2023, and 2025 is expected to be a significant year for domestic films [3][39] - The high operating leverage in the cinema industry means that companies are particularly affected by box office fluctuations, with poor performance expected in 2024 due to a lack of compelling new releases [3][42] Business Introduction - The cinema business is the main source of revenue for the company, maintaining a market share of 17.5% in 2024, the highest in the country. The revenue from cinema operations has ranged between 5 to 9 billion [4] - The content production business has fluctuating revenue between 400 to 800 million, while the gaming distribution business generates 300 to 450 million with a gross margin of 50% to 60% [4] Growth Analysis - The new controlling shareholder, China Ruyi, is expected to help the company enter a new expansion phase after distancing itself from the negative impacts of the Wanda Group's real estate business [5][6] - The release of high-quality domestic films is expected to continue driving industry recovery, with AI technology potentially enhancing content production efficiency [5][6] Profit Forecast and Investment Suggestions - The company is expected to see steady growth in its cinema segment and profit potential in its content segment, maintaining the "Outperform the Market" rating. The target price is set between 15.2 to 15.9 yuan, indicating a growth potential of 30% to 40% [6]