在备受瞩目的天猫"全周期衍生品汇总"店铺销售榜上，日本IP官方及其关联旗舰店展现出惊人的统治力，在前十席位中独占五席：吉伊卡哇旗舰店拔得头 筹，宝可梦旗舰店紧随其后，Sanrio三丽鸥官方旗舰店位列第三，而Aniplex官方旗舰店与Animate官方旗舰店也分别占据第八和第九的位置。 消费者的选择，直接转化为真金白银的销售额。这份榜单清晰印证了中国市场对日本IP持续旺盛的消费热情，以及这些IP成熟的商业化变现能力。 双11的余温尚未散去，各大电商平台陆续发布的消费榜单，为我们观察IP商业价值的流向提供了一个极具说服力的切面。 据此，我们不禁要追问：在这些热闹的线上表现背后，掌控着顶流IP的日本内容巨头们，在刚刚过去的上半财年（具体时间为2025年4月-9月）里，究竟 收获如何？哪些IP是贡献收入的"压舱石"，哪些又是增长迅猛的"新引擎"？ 本篇，雷报聚焦于这一关键财测窗口期，对万代南梦宫、圆谷、三丽鸥和角川集团这四家代表性公司，从IP收入格局分化与中国市场战略布局两大维度展 开深入分析，试图厘清日本IP在当下的吸金逻辑与未来面临的挑战。 20个日本IP收入全景：吸金225亿元，头部效应严重 《高达》IP（+6 ...

Investment Rating - The report indicates a positive investment outlook for the IP toy sector, paper industry, and home furnishing sector, highlighting specific companies to watch [2][4][17]. Core Insights - The IP toy market continues to thrive, with Sanrio's FY26Q1 performance exceeding expectations, driven by strong IP character sales, particularly Hello Kitty, across various regions [2][4]. - The paper industry is entering a peak demand season in Q3, with expectations for price stabilization and potential upward movement due to supply-side improvements [14][15]. - The home furnishing sector is poised for recovery as Beijing relaxes housing purchase restrictions, which may enhance valuation and stimulate demand [17][19]. Summary by Sections 1. IP Toy Sector - Sanrio's FY26Q1 revenue reached 431 billion JPY, a 49% year-on-year increase, with operating profit up 88% and net profit up 38%, attributed to strong IP character performance [2][4]. - Companies such as Morning Glory, Chuangyuan, Chaohongji, Guobo, and Blucor are highlighted for their innovative IP collaborations and product launches [2][4][6][9][10]. 2. Paper Industry - The report notes that Q3 demand is gradually increasing, with expectations for paper prices to stabilize and potentially rise, supported by reduced production from overseas suppliers [14][15]. - Key companies to monitor include Sun Paper, Nine Dragons, and Bohui Paper, as they are positioned to benefit from the improving supply-demand dynamics [14][15]. 3. Home Furnishing Sector - The easing of purchase restrictions in Beijing is expected to boost the home furnishing sector, with companies like Sophia, Oppein, Gujia, and others identified as having strong dividend safety margins [17][19][23]. - The report emphasizes the potential for valuation recovery in the home furnishing sector, driven by improved consumer confidence and demand from the secondary housing market [19][23].

Group 1 - The toy and trendy play industry in China is experiencing explosive growth during the 618 shopping festival, with six merchants surpassing 100 million yuan in sales and nearly 100 merchants exceeding 10 million yuan [1][2] - The top IP products, including Sanrio and Ultraman cards, are performing exceptionally well, indicating a strong demand for Japanese IP in the Chinese market [2][3] - The overall market for trendy toys is expanding, with over 2,400 stores achieving triple-digit growth compared to the previous year [1][2] Group 2 - Major Japanese companies like Bandai, Sanrio, and Tsuburaya have reported significant revenue from their IPs, with Bandai's Dragon Ball generating approximately 9.44 billion yuan, a 35.6% increase year-on-year [4][5] - Sanrio's revenue in China has surged to 816 million yuan, with IP licensing contributing significantly to its growth [5][7] - Tsuburaya's Ultraman IP has generated 260 million yuan in licensing revenue in China, highlighting the strong performance of card sales [7][19] Group 3 - The competitive landscape of the trendy toy market is intensifying, with over 100 stores closing in the first half of 2025, indicating a significant shakeout in the industry [15][16] - The trend of localization is evident, as companies like Sanrio and Bandai are focusing on developing original IPs and collaborating with local partners to enhance their market presence [21][29] - The shift from content output to collaborative ecosystem building is becoming a key strategy for Japanese IP companies in China, aiming for sustainable growth in the competitive market [29][30]