Core Insights - The company is optimistic about the expansion of its IP-related businesses, including accessories, theme parks, and digital entertainment [1] - The founder announced significant upgrades to the theme park, with a new version expected to launch next year, and reported that visitor numbers and revenue for the theme park have already surpassed the total for the previous year [1][3] Financial Performance - For the first half of the year, the company reported revenue of 13.88 billion, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion, up 362.8% [3] - The gross margin improved to 70.3%, an increase of 6.3 percentage points compared to the same period last year [3] - The company aims for approximately 20 billion in revenue this year, with a possibility of reaching 30 billion [3] Product Development - The company plans to be cautious with the development of the popular "LABUBU" product line to avoid overexploitation of the IP [3] - A Mini version of LABUBU is set to be released soon, expanding its usage scenarios [3] Strategic Focus - The company will continue to emphasize its dual strategies of globalization and group-oriented development, particularly focusing on IP as a core element [3]

8月20日，泡泡玛特2025年中期业绩发布会在香港举行。 他提到，这个乐园还是非常受大家欢迎的。"就算关了50%的面积，其实今年的人流量还是超过了去年 全年，整个乐园的收入也超过去年全年。大家对我们这个乐园的热爱还是在快速的提升。" 同时，王宁还透露，乐园二期会比一期再多出一倍的面积。 泡泡玛特创始人王宁表示，虽然目前还存在很多挑战，但是从整体来看，还是对整个IP的延展非常有信 心。 他以北京的泡泡玛特乐园为例，王宁指出，泡泡玛特在快速的提高对乐园的认知，以及自认为比较合适 的乐园定位。北京的乐园虽然比较小，但是已经有50%的面积在迭代和升级，明年可能1.5版本就会跟 大家见面。 责任编辑：李昂 ...