Core Insights - The 2025 China Broadcasting and Television Quality Creation Conference emphasizes the importance of scriptwriting in the film and television industry, advocating for a "script-centered" approach to content creation [1][2] Group 1: Shift to Script-Centered Production - The industry is transitioning towards a "script-centered" model, refocusing on storytelling rather than just traffic-driven content [2] - Industry professionals recognize that compelling storytelling is essential for creating works that resonate across time and drive the industry towards higher quality and diversity [2] - Liu Heping, President of the China Television Drama Screenwriters Committee, highlights the need for realism in storytelling to reveal deeper cultural and psychological truths [2] Group 2: Empowering Screenwriters - High Xuan, Vice President of the China Television Artists Association, calls for the establishment of three key rights for screenwriters: script finalization, interpretation, and editing review [2] - There is a push for improved evaluation mechanisms by video platforms and a call for respect for original works, emphasizing quality over individual recognition [2] Group 3: Originality and Character Development - The roundtable discussion on "IP Adaptation and Script Innovation" underscores the significance of originality in scriptwriting, with creators stressing the importance of character development [3][4] - Wang Xiaoqiang, a prominent screenwriter, notes that the allure of original scripts lies in their unpredictability, which can exceed audience expectations [3] - Lu Min, a professor at the Central Academy of Drama, emphasizes that strong character creation is foundational for effective storytelling [3] Group 4: Adaptation from Literature to Film - The adaptation of literary works into film requires a focus on using cinematic language to convey the story effectively [4] - Actors emphasize that a good script and character are crucial for their performance, allowing for a more natural portrayal of roles [4] - The importance of connecting historical narratives with contemporary audiences is highlighted, ensuring relevance across different age groups [4] Group 5: Future Trends in Long Series - The future of long series is expected to showcase unique aesthetic styles, with a rise in "author-style series" that reflect the distinct artistic vision of writers and directors [4] - The ongoing creation of series like "Tang Dynasty Strange Events" indicates a commitment to maintaining the longevity and vitality of IPs through innovative storytelling [4]