Core Insights - Goldman Sachs report indicates that the Chinese IP toy market is likely to experience stronger driving factors from both supply and demand sides [1] - Compared to developed markets like North America and Japan, spending on IP in China remains relatively small, suggesting significant growth potential [1] - Demand-side drivers include the emotional value customers assign to IP and the accessibility of media channels that attract a broader audience [1] - On the supply side, a diverse range of IP materials will help expand the customer base [1] - Goldman Sachs notes that well-designed products and category expansion provide a vehicle for monetizing IP [1]