Group 1 - The core viewpoint of the articles highlights the significant role of the gaming industry in Xuhui District, Shanghai, which accounts for nearly 40% of the city's gaming revenue, with total revenue exceeding 70 billion yuan in 2024 [1][3] - Xuhui District is home to over 70 large-scale gaming companies, including major players like Tencent, NetEase, and miHoYo, covering essential aspects of game development, publishing, and operation [1] - The district aims to create an innovative ecosystem that empowers both the gaming IP industry and local consumption, with recent initiatives including the launch of the "Meta Universe Street" and the "Meta Universe Summer Carnival" [1][3] Group 2 - The "Meta Universe Summer Carnival" runs from July 18 to August 17, featuring various activities such as themed days, immersive experiences, and pop-up stores, aimed at blending cultural experiences with commercial consumption [3] - The district's strategy involves bringing popular online gaming IPs into physical spaces to enhance their value through virtual and real-world integration, thereby fostering a connection between the gaming industry and local businesses [3]