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上海这些商圈人气从何而来?各种新场景新玩法在升级
Sou Hu Cai Jing· 2025-06-28 00:55
Group 1 - Shanghai is upgrading its commercial districts, focusing on structural adjustment and quality improvement to enhance its global competitiveness as an international consumption center [1] - The "Expansion of Consumption in Shanghai Commercial Districts" event was launched at Wujiaochang Bailian, indicating a strategic initiative to attract more businesses and consumers [1] - The Yangpu District is targeting the youth consumer group by creating a unique "二次元" (two-dimensional) themed commercial district, which includes various themed shopping venues and cultural events [4] Group 2 - The Bailian ZX Zaoquchang has attracted over 800,000 visitors since its opening, with a weekend peak foot traffic increase of nearly 200% and a 90% share of the 90s generation among its customers [3] - The "商圈消费券" (commercial district consumption vouchers) have driven sales exceeding 5 billion yuan, highlighting their effectiveness in boosting consumer spending [5][8] - The "五五购物节" (55 Shopping Festival) has recorded a total offline consumption of 378.5 billion yuan, with a daily average of 6.76 billion yuan, marking a 10% year-on-year growth [7][8]
日本IP吸金术:11个IP一年收入429亿,中国成“谷子经济”主战场?
3 6 Ke· 2025-06-18 01:30
日本顶级IP正以一种全新的形式,在中国掀起新一轮消费狂潮。与之相呼应,日本IP巨头在中国的业绩也同时呈现爆发式增长。 3家日本公司11个IP收入约429亿元,让多少中国公司赚到钱? 在万代、三丽鸥、圆谷等日本IP巨头陆续发布的2025财年业绩报告中,部分主力IP的销售数据得以公布,亦可以直观看出这些顶级IP的商业价值,折合人 民币估算后,雷报统计如下: | | | 2025财年(24.4~25.3)部分日本公司主力IP业绩汇总 | | | | --- | --- | --- | --- | --- | | | | 整理:雷报 时间:2025/6/16 | | | | 序号 | 公司简称 | IP | IP收入 (亿人民币) | 同比增减 | | 1 | 万代南梦宫 | 龙珠 | 94.4 | 35.6% | | 2 | 万代南梦宫 | 机动战士高达 | 76 | 5.4% | | 3 | 三丽区 | 三刚鸣家族 | 71.8 | 44.9% | | 4 | 圆谷 | 奥特曼 | 69.6 | -0.9% | | 5 | 万代南梦宫 | 海贼王 | 69.1 | 24.4% | | 6 | 万代南梦宫 | 假面 ...
上海小长假消费成绩单出炉:五天进账近600亿元,入境消费增长超两倍丨五一促消费观察
Hua Xia Shi Bao· 2025-05-06 08:39
华夏时报(www.chinatimes.net.cn)记者 胡金华 上海摄影报道 "结合上海国际珠宝时尚功能区建设,聚焦高端消费、入境消费,我们将在豫园商城、BFC外滩金融中心等商场推 出黄金珠宝满减活动,我们的优惠促销活动时间将持续到六月底。"5月5日,豫园商城一家知名珠宝首饰品牌负责 人徐欣(化名)对本报记者透露。 在促消费多重利好举措的推动下,上海交出了一份亮眼的成绩单。 5月6日,消费市场大数据实验室(上海)监测数据显示,从4月30日—5月4日,上海全市线上线下共计消费594.6 亿元,同比增长13.1%。其中线下消费331.5亿元,同比增长13.2%;线上消费263.1亿元,同比增长12.9%。与此同 时,监测的35个商圈客流总量达到2993万人,同比增长12.8%,入境消费持续火爆,境外来沪消费4.55亿元,同比 增长211.6%。 "今年是上海推出'五五'购物节的第六个年头,跟以往相比,上海这次长达两个月的购物节首次推出商圈精品推广 节、15大重点IP活动、16个区'一区一主题'等多样性的消费活动。根据此前上海市政府发布的购物节总体方案措 施,重点商圈通过支付平台发放满减券等形式,对服装鞋帽、化 ...