Core Viewpoint - Macquarie forecasts that Pop Mart (09992) will achieve approximately 33 billion RMB in revenue for the fiscal year 2025, with a non-IFRS net profit margin of 35% [1] Group 1: Financial Projections - The target price for Pop Mart has been raised by 11% to 400 HKD, while the target price-to-earnings ratio has been adjusted from 34.5 times to 33 times due to anticipated growth slowdown starting in 2026 [1] - Net profit forecasts for fiscal years 2025 and 2026 have been increased by 17% and 16% respectively, reflecting higher expectations for revenue and profit margins [2] - Revenue forecasts for 2025 and 2026 have been raised by 7% and 8% respectively, driven by better outlooks for product launches and ongoing expansion in overseas markets [2] Group 2: Market Expansion and Strategy - Pop Mart's revenue in the Americas has increased by 1,142% year-on-year, indicating significant growth potential [1] - The company currently derives 59% of its sales from online channels, suggesting ample opportunity for physical store openings [1] - Macquarie believes that Pop Mart's focus on store quality and productivity will maintain discipline, while opening stores in prime locations will enhance brand awareness among celebrities and opinion leaders [1] - Expansion in Europe and other regions is just beginning, with long-term potential for localization [1] Group 3: Product Development - Pop Mart is investing in IPs beyond The Monsters, aiming for a more balanced IP portfolio [1] - The upcoming Mini Labubu series demonstrates the company's ability to monetize through expansion into new scenarios and categories [1]

Core Viewpoint - Macquarie forecasts that Pop Mart (09992) will achieve approximately 33 billion RMB in revenue for the fiscal year 2025, with a non-IFRS net profit margin of 35% [1] - The firm maintains an "outperform" rating but has adjusted the target price upward by 11% to 400 HKD, while lowering the target price-to-earnings ratio from 34.5x to 33x due to anticipated growth slowdown starting in 2026 [1] Group 1 - The company experienced a remarkable 1,142% year-on-year revenue growth in the Americas market, indicating significant upside potential [1] - Currently, 59% of sales are generated online, suggesting ample opportunity for physical store expansion [1] - Macquarie believes that focusing on store quality and productivity will help the company maintain discipline while enhancing brand awareness among celebrities and opinion leaders through strategic store locations [1] Group 2 - Macquarie anticipates that the expansion in Europe and other regions is just beginning, with long-term potential for localization [1] - The company has been investing in IPs beyond The Monsters, aiming for a more balanced IP portfolio [2] - The upcoming Mini Labubu series demonstrates the company's ability to monetize through category expansion and new scenarios [2] Group 3 - The firm has raised its net profit forecasts for Pop Mart for the fiscal years 2025 and 2026 by 17% and 16%, respectively, reflecting higher revenue and profit margin expectations [2] - Revenue forecasts have been increased by 7% and 8%, attributed to better prospects from product launches and ongoing overseas store expansions in the second half of 2025 [2] - Gross profit margin forecasts have been adjusted upward by 0.6 percentage points and 0.2 percentage points for the respective fiscal years [2]