Core Viewpoint - The collaboration between Giant Star Legend and Jiushi Cultural Communication aims to enhance the "Zhou Classmate" IP experience during the Shanghai Tourism Festival in 2025, integrating music, culture, and commerce to boost local tourism and economy [1][3][4]. Group 1: Collaboration Details - Giant Star Legend and Jiushi Cultural Communication will launch a strategic partnership to promote the "Zhou Classmate" project during the Shanghai Tourism Festival, featuring a large-scale Zhou Classmate IP event [3]. - The event will include giant Zhou Classmate portraits at six landmark locations in Shanghai, themed pop-up stores, and integration with public transport and river cruises [3][4]. - This initiative is expected to be the largest Zhou Classmate IP event to date, focusing on a comprehensive "ticket economy" application [3]. Group 2: Economic Impact - The collaboration is supported by the Shanghai Municipal Bureau of Culture and Tourism, aiming to attract national tourists to explore Shanghai's landmarks and local cuisine through the Zhou Classmate IP [4]. - The event will create a closed-loop experience for consumers by establishing themed pop-up stores and robot shops selling various IP merchandise, thereby stimulating local cultural tourism consumption [4][5]. - The "Zhou Classmate" initiative has been successfully implemented in multiple cities and overseas, serving as a benchmark for promoting urban cultural tourism [5]. Group 3: Industry Trends - The trend of emotional value-driven interest consumption is becoming significant, with IP images serving as key carriers of emotional value [5]. - Zhou Jielun's IP is recognized as a high-quality "emotional asset" with the potential to transition from fan culture to mainstream consumption, ultimately leading to sustainable brand assets and commercial returns [5][6].