Core Viewpoint - The collaboration between Giant Star Legend and Jiushi Cultural Communication aims to enhance the "Zhou Classmate" IP experience during the Shanghai Tourism Festival in 2025, integrating music, culture, and commerce to boost local tourism and economy [1][3][4]. Group 1: Collaboration Details - Giant Star Legend and Jiushi Cultural Communication will launch a strategic partnership to promote the "Zhou Classmate" project during the Shanghai Tourism Festival, featuring a large-scale Zhou Classmate IP event [3]. - The event will include giant Zhou Classmate portraits at six landmark locations in Shanghai, themed pop-up stores, and integration with public transport and river cruises [3][4]. - This initiative is expected to be the largest Zhou Classmate IP event to date, focusing on a comprehensive "ticket economy" application [3]. Group 2: Economic Impact - The collaboration is supported by the Shanghai Municipal Bureau of Culture and Tourism, aiming to attract national tourists to explore Shanghai's landmarks and local cuisine through the Zhou Classmate IP [4]. - The event will create a closed-loop experience for consumers by establishing themed pop-up stores and robot shops selling various IP merchandise, thereby stimulating local cultural tourism consumption [4][5]. - The "Zhou Classmate" initiative has been successfully implemented in multiple cities and overseas, serving as a benchmark for promoting urban cultural tourism [5]. Group 3: Industry Trends - The trend of emotional value-driven interest consumption is becoming significant, with IP images serving as key carriers of emotional value [5]. - Zhou Jielun's IP is recognized as a high-quality "emotional asset" with the potential to transition from fan culture to mainstream consumption, ultimately leading to sustainable brand assets and commercial returns [5][6].

Group 1 - The company, Giant Star Legend (06683.HK), has entered into a cooperation agreement with Shanghai Jiushi Cultural Communication Co., Ltd. to launch an IP and cultural tourism collaboration during the Shanghai Tourism Festival from September to October 2025 [1][2] - The collaboration will feature a project called "Finding Classmate Zhou" coinciding with Jay Chou's concert in Shanghai, including the placement of giant portraits of Classmate Zhou at six landmark locations and various pop-up points and themed scenes [1][2] - This event represents the largest integrated activity for Classmate Zhou's IP, cultural tourism, and concert to date, with both parties jointly responsible for marketing and operations [1] Group 2 - The company has previously launched the "Finding Classmate Zhou" initiative during Jay Chou's concerts in different cities, generating revenue through sponsorship sharing, merchandise sales, and copyright income [2] - The partnership aims to explore the "ticket root" economy and enhance urban cultural tourism development by creating immersive entertainment consumption experiences linked to music performances and city landmarks [2] - The collaboration is expected to deepen the commercial value of Classmate Zhou and create additional value for the company through expanded partnerships with various cities [2]