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一张演唱会票根撬动多元新消费,歌迷留言:还得是北京!
Bei Jing Ri Bao Ke Hu Duan· 2025-07-04 14:56
Core Insights - The recent concert events in Beijing have significantly boosted the local economy, particularly in the hospitality and entertainment sectors, with a notable increase in night-time consumption and hotel bookings [1][3][4] Group 1: Concert Impact on Local Economy - The summer concert season in Beijing has attracted large crowds, with over 100,000 attendees on June 28 alone across six venues, indicating a strong demand for live music events [1] - Concerts have become a major draw for fans from various regions, with 66% of attendees traveling from other cities for a single event, thus enhancing the local tourism and hospitality market [3] - The presence of concerts has led to a surge in hotel bookings, with prices increasing by 1 to 2 times on concert days, reflecting the high demand for accommodation near venues [3][4] Group 2: Hospitality Sector Response - Hotels near concert venues have introduced special packages and discounts for concert-goers, recognizing them as a new and lucrative customer segment, primarily aged between 27 and 35 [4] - The hospitality industry is actively seeking to maximize secondary spending from concert attendees, offering dining discounts and transportation services to enhance their experience [4] - The concert audience is now viewed as a "golden customer group" by hotels, prompting them to compete for this demographic and explore additional revenue opportunities [4] Group 3: Broader Commercial Activity - Concerts have revitalized surrounding commercial areas, with increased foot traffic in shopping centers and restaurants, as businesses cater to the influx of concert-goers [6] - Local businesses are engaging with fans by creating a lively atmosphere, playing music from the performing artists and providing interactive experiences [6] - The integration of concerts with cultural landmarks has led to innovative tourism initiatives, such as themed buses for fans to explore the city, further enhancing the economic impact of the events [8] Group 4: Economic Multiplier Effect - Each concert ticket is estimated to generate 4.5 to 5 times its face value in surrounding economic activity, highlighting the extensive impact of live events on various sectors including transportation, dining, and retail [8] - The cultural consumption habits are evolving, with concert attendance becoming a catalyst for broader economic engagement in the city, sustaining activity long after the events conclude [8]
5天、63场演唱会:这个五一假期明星们有多忙?
创业邦· 2025-05-02 09:44
以下文章来源于正解局 ,作者正解局 正解局 . 解读产业,发现价值。产业/城市/企业。 今年五一假期, #演唱会 可是太火了。 根据大麦网数据,今年五一假期,北上广深及其他主流二线城市,5天要搞63场演唱会。 其中,有好几个明星连续几天开唱,像是 #王力宏 在杭州5月1号到3号连唱三天, #张杰 在北京从5月2号 到4号也连唱三天。 | 城市 | 场次 | 城市 | 场次 | | --- | --- | --- | --- | | 北京 | 11 | 成都 | 9 | | 上海 | 17 | 武汉 | 1 | | 广州 | 3 | 天津 | 2 | | 深圳 | 5 | 西安 | 1 | | 杭州 | 6 | 赤州 | 1 | | 南京 | 7 | | | "抢不到票"、"秒没"、"手速根本跟不上啊"等成为歌迷们高频"吐槽"。 来源丨正解局(zhengjieclub) 黄牛们还可能把原本就几百的门票炒上几千不等。 图源丨摄图网 的确,按捺不住的火热之心背后,有个不争的事实: 中国人爱看演唱会,城市爱办演唱会。 这有多夸张?举个例子,去年全国电影票房才卖450来亿,观影人次却有10亿之多,相比之下,创造了电 影 ...