IP迭代创新
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“老猪逆袭”国庆档上映,广东走出的IP“猪猪侠”迭代创新
Nan Fang Du Shi Bao· 2025-09-23 03:39
Group 1 - The film "Pig Pig Hero: The Comeback of an Old Pig" marks the 20th anniversary of the "Pig Pig Hero" franchise and aims to transition from a "child-oriented" image to a "family-friendly" approach, appealing to all age groups [1][2] - The narrative shifts focus from the young hero to the original character "Pig Pig Bao," addressing contemporary issues such as workplace crises, anti-competition, and intergenerational understanding, thus enhancing its relevance [1][2] - The film's innovative design features both old and new characters, aiming to evoke nostalgia among long-time fans while attracting younger audiences, fostering cross-generational emotional resonance [1][2] Group 2 - The film's director emphasized the importance of evolving the "Pig Pig Hero" brand to break free from its previous stereotypes and to create a work that combines humor and emotional depth for a broader audience [2] - The series has been successfully distributed in over 40 countries, including South Korea, Malaysia, Vietnam, and Russia, showcasing its global reach and effectiveness in transitioning from regional to international markets [2] - The series is characterized by its blend of traditional and modern elements, appealing to both national and global audiences, and adapting to the preferences of Generation Z and Generation A [3]