10月9日，猫眼研究院发布《2025国庆档电影数据洞察》（下称《洞察》）。《洞察》显示，今年国庆档新片供给丰富、类型多元，但由于缺乏爆款 头部影片的带动，吸引力稍显不足。不过，多部影片在细分受众及降价惠民等方面仍呈现出积极亮点。 从城市线级来看，新片中《风林火山》一线占比最高，达到近三成，《猪猪侠·一只老猪的逆袭》最下沉。地域分布来看，地区票房占比基本保持稳 定。《风林火山》由于其港片属性，带动了其在华南地区票房占比近三成，而《浪浪人生》凭借其喜剧元素在东北地区获得了较高的票房占比。 整体上看，尽管今年国庆档表现稍显乏力，新片映前热度及映后口碑均一般，但市场在影片供给、票价策略和分众满足方面仍体现出一定的适应性与 多样性，也侧面反映了观众对于高质量"爆款"作品的迫切需求。 猫眼娱乐市场分析师赖力表示，当前的电影市场已经进入到一个更加注重内容本身和观众口碑的阶段，单一的IP效应或明星阵容已不足以成为票房的 绝对保障。同时，随着观众消费习惯的不断变化，市场正愈发趋于精细化、分众化、理性化。因此，如何精准把握不同圈层观众的观影偏好，并通过扎实 的内容和创新的营销策略点燃观影热情，是所有从业者需要共同面对的课题。期待 ...

根据国家电影局统计，2025年国庆档电影票房为18.35亿元，观影人次为5007万，国产影片票房占比为98.93%，票房前5名影片分别为：《志愿军：浴血和 平》《731》《刺杀小说家2》《浪浪人生》《震耳欲聋》。截至10月8日，全年电影总票房已达437.89亿元，同比增长18.98%。 中国电影观众满意度调查?2025年国庆档调查结果显示，国庆档满意度得分85.4分，同比增长2.1分，为近四年最高。档期影片类型丰富、题材多样，满足 假期观众多元化的观影需求。调查的7部影片中有3部超85分，战争题材的《志愿军：浴血和平》以87.2分居首，两部剧情片《震耳欲聋》《毕正明的证 明》分居第二、第三位。 从影片来看，作为抗美援朝"志愿军"三部曲终章的《志愿军：浴血和平》三大指数全面领衔，其中思想性得分88.0分，居2025年第二位，居第一的是《南 京照相馆》88.9分，这两部影片都通过银幕再现残酷战争史实，承载着厚重的民族情感和历史责任感。 电影《震耳欲聋》三大指数都进入档期前三位，其中观赏性和思想性都为第二名。以绿皮火车时代"反扒"为题材的《毕正明的证明》传播度居档期第二 位，首部三国题材动画片《三国的星空第一部》观 ...

猪猪侠人偶（左一）在广东汕头和潮绣传承人（左四）等在一起。本文配图均由咏声动漫提供 2025年国庆档，国民动画IP猪猪侠迎来其系列的第10部大电影《猪猪侠·一只老猪的逆袭》。这部作品 不仅是猪猪侠诞生20周年的重要作品，也被视为其从"少儿向"转向"全龄化"叙事的关键尝试，引发业内 外关注。 扎根岭南 猪猪侠诞生于2005年，由广州咏声动漫打造。其经典形象——身披中国红披风、头戴虎头帽的小猪英 雄，曾伴随一代代儿童成长。 2000年，咏声动漫创始人古志斌在英国留学时，被外国同学问道："为什么电视上看不到你们中国的作 品？"这句话刺痛了他，"那一刻，我坚定了要把中国动画推向世界的想法。"古志斌说。2005年，他回 到广州，带领团队从传统幼教产品中汲取灵感，结合中国红、虎头帽等文化元素，创造出猪猪侠这一形 象。 这种转型并非孤例，近年来，《哪吒之魔童降世》《雄狮少年》等作品的成功，都展现出国产动画向全 龄化发展的趋势。 《猪猪侠·一只老猪的逆袭》也从营销策略上进行了创新尝试。制片人黄龙说："我们借助表情包、潮玩 等衍生内容拥抱年轻群体，通过抖音、小红书等平台用年轻化语言传递故事，实现破圈传播，成功覆盖 情侣、大学生 ...

据猫眼专业版数据，截至10月4日12时40分，2025年国庆档档期票房已破10亿元，《志愿军：浴血和平》《731》《刺杀小说家2》分列前三位。 | ◎ 票房排名 | | | | | | --- | --- | --- | --- | --- | | 影片 | 档期票房 | 票房占比 | 排片占比 | 一 小不 | | | (万) | | | | | 志愿军:浴血 | | | | | | 和平 | 25191.25 | 25.1% | 21.2% | 7.2% | | 2025-09-30上映 | | | | | | 731 | 20328.11 | 20.3% | 16.3% | 10.8% | | 2025-09-18上映 | | | | | | 刺杀小说家 2 | 17368.48 | 17.3% | 17.0% | 7.0% | | 2025-10-01上映 | | | | | | 浪浪人生 | 10739.41 | 10.7% | 10.7% | 9.0% | | 2025-09-30上映 | | | | | | 震耳欲聋 | FO VEE | 101 F | 7 101 | 10 / 0 | | 2 ...

央视网消息：据网络平台数据，截至3日22点30分，2025年国庆档电影总票房（含预售）超过9.4亿元。今年国庆档，动画电影类型丰富， 从历史题材到科幻冒险，覆盖儿童与成人观众。 动画电影《三国的星空第一部》用水墨风格呈现三国故事，影片以曹操为主角，以独特的视角展现历史人物在时代中的抉择。特别值得一 提的是，2025年3月由美国归还的"陶说唱俑"也出现在了电影中，和国博的明星文物"东汉击鼓说唱俑"一起在繁华的洛阳街头载歌载舞。 科幻动画电影《疯狂电脑城》则以拟人化电脑程序构建的虚拟都市"电路城"为背景，讲述了一个科技寓言故事。 《猪猪侠·一只老猪的逆袭》作为该IP第10部系列大电影，首次突破"少儿向"的传统定位，转向"全龄化"创作。影片延续搞笑风格的同时注 入现实温情，主打合家欢观影群体。 同时，《浪浪山小妖怪》和《罗小黑战记2》两部从暑期档就开始热映的动画电影，也在国庆档持续上映，丰富了观众的观影选择。 电影+XR体验 实现观影与体验双向引流 这个国庆假期，除了在传统的电影院里观看不同类型的动画电影，您还可以到虚拟影院通过全新的方式体验动画电影的新玩儿法。 在北京798园区的超维视界虚拟影院里，《浪浪山小妖怪 ...

Core Insights - The National Day and Mid-Autumn Festival film season has seen box office revenue surpassing 900 million yuan, with top films including "The Volunteer Army: Bloodbath for Peace" and "731" leading the charts [1][3]. Group 1: Box Office Performance - As of October 3, the box office for the holiday period exceeded 900 million yuan, with "The Volunteer Army: Bloodbath for Peace," "731," "Assassination Novelist 2," "Lifelong Life," and "Deafening" being the top five films [1]. - "731" has adopted a promotional ticket price of 19.9 yuan, significantly boosting its performance in lower-tier markets, where it has captured 35% of its box office from fourth-tier cities [3]. Group 2: Promotional Activities - Cinemas are implementing various promotional activities to attract audiences, such as membership discounts and special offers, including a "W+ Membership 3rd Anniversary" event at Wanda Cinemas [1][2]. - The average ticket price for the first day of the holiday season was 38.7 yuan, down from 41 yuan the previous year, effectively lowering the barrier for audience attendance [2]. Group 3: Film Variety and Audience Engagement - The film lineup this year includes a diverse range of genres, catering to different audience demographics, including historical war films, fantasy action, family comedies, and animated features [2]. - The documentary "The Blue Planet Outside" has maintained popularity since its release, indicating a strong interest in educational films among families [4]. Group 4: Market Environment - The extended holiday period this year has created a favorable market environment for new releases, allowing films to benefit from a longer tail effect [4]. - High-rated films like "The Volunteer Army: Bloodbath for Peace" and "The Proof of Bi Zhengming" are expected to see box office growth in the latter half of the holiday [4].

据网络平台数据 截至10月3日19时10分 2025年国庆档电影总票房（含预售） 破9亿！ 家庭喜剧等多元类型 《志愿军：浴血和平》 《志愿军：浴血和平》《731》《刺杀小说家2》 列前三位 多部新片上映 国庆档你想打卡哪一部？ 2025年国庆档 电影市场热闹非凡 截至目前 已有13部新片上映 涵盖历史战争、奇幻冒险 让英雄精神在接力中永续 此片为电影《志愿军》三部曲的第三部，聚焦抗美援朝战争第五次战役后直至签署停战协议期间"边打 边谈"的作战历程，不仅展现前线战场的浴血拼杀，还将着力讲述谈判桌上的外交较量。 故事讲述了面对美方屡次挑衅，中方代表团寸步不让，用专业实力和坚定态度捍卫底线。158次大会， 733次小会，期间5次中断，历时747天的谈判打破了世界军事史上最长停战谈判纪录，足见其不易，这 是一场用智慧捍卫家国尊严的较量。 《刺杀小说家2》 奇幻与冒险交织的视觉盛宴 电影系《刺杀小说家1》续作，讲述了小说家路空文陷入人生低谷，企图销毁作品，其笔下角色空文开 启抗争之旅，导致现实世界与小说世界陷入双重危机，最终路空文与书中人物携手化解危机的故事。影 片采用IMAX特制拍摄技术，呈现云中城烟火、燃烧飞龙等 ...

Core Insights - The 2023 National Day film market is vibrant, showcasing a diverse range of genres including history, fantasy, comedy, and animation, catering to various audience preferences [1][2] Genre Diversity - The National Day film lineup features a rich variety of genres such as fantasy, action, war, drama, animation, history, comedy, and crime, appealing to different age groups and audience preferences [2] - Notable films include "The Volunteers: Blood and Peace," which focuses on the Korean War, and "Assassination Novelist 2," which intertwines reality with a fictional world [2] - Audience demographics show that nearly 40% of the pre-sale audience for "The Volunteers: Blood and Peace" are over 40 years old, indicating a strong family viewing trend [2] Trends in Film Production - Sequels, series, and IP-based films are becoming mainstream, with "The Volunteers: Blood and Peace" concluding a trilogy that has attracted nearly 50 million viewers [3] - The trend towards series IP films reflects the maturation and industrialization of the Chinese film industry [3] Breakthroughs in Mainstream Themes - Mainstream films are achieving narrative breakthroughs, with "The Volunteers: Blood and Peace" employing a dual narrative structure that intertwines macro historical narratives with micro individual stories [4] - Recent films have shifted from grand narratives to more relatable perspectives, enhancing audience engagement [4] Technological Innovations - Technological advancements are reshaping the viewing experience, with "Assassination Novelist 2" featuring 3,000 special effects shots, demonstrating a significant improvement in visual effects [5][6] - The use of IMAX technology in films enhances the immersive experience, allowing audiences to feel as if they are part of the historical events depicted [5][6] - AI technology is beginning to transform film production, improving efficiency and allowing for greater creative control [6]

Group 1 - The 2025 National Day film season will feature over ten new films across various genres including war, fantasy, comedy, animation, and crime, enhancing audience viewing options [1] - Popular IP sequels are expected to attract significant attention during the 2025 National Day film season [2] - The film "The Volunteer Army: Blood and Peace," the third installment of a trilogy, focuses on the historical process during the Korean War, while "Assassination Novelist 2" promises upgraded special effects for a visual feast [4][6] Group 2 - Series and IP-based films are becoming mainstream for the 2025 National Day season, with "The Volunteer Army: Blood and Peace" having a strong audience base from its predecessors, which collectively attracted nearly 50 million viewers [6] - Animated films are showing a clear trend towards all-age appeal, with titles like "The First Star of the Three Kingdoms" and "Pig Pig Hero: The Comeback of an Old Pig" targeting broader demographics [8][10] - Comedy films remain a staple for the season, with "The Life of the Lost" offering a heartwarming story suitable for family audiences [12] Group 3 - Several popular summer films, including "The Little Monster of Langlang Mountain" and "Nanjing Photo Studio," will extend their screening times, providing more choices for National Day audiences [14]

9月1日，咏声动漫出品的动画大电影《猪猪侠·一只老猪的逆袭》（以下简称《一只老猪的逆袭》）在社交媒体上发布了一张主视觉海报。 结果，电影总制片人、咏声动漫电影事业部总经理黄龙完全被惊到了：一张单帧的平面图，竟然能在抖音上获得几十万点赞、近10万条评论。 "温水煮青蛙"好几年了，"猪猪侠"是国内动画领域国民级的IP，却始终无法在大电影上突破亿元票房天花板。本来团队已经下了"定论"：它太低幼 了，很难破年龄圈层。但近几年，猪猪侠的表情包和带有"童年回忆"属性的热梗在网络上爆火，黄龙和团队决定"背水一战"——这或许是一次打破 年龄圈层的好机会。 作为猪猪侠IP的20周年电影，团队决定新作从"亲子向"转型"全龄向"，甚至是偏"成人向"。 电影2023年立项。剧本层面不再局限于他们习惯的逻辑，而是要塑造一个有当代年轻人气质的"老猪"。头一次碰这种题材，团队对剧本的打磨很细 致，经手黄龙的编剧合同都有四五份之多。 特别是在尺度上的改变。以往少儿动画电影，为了不被打上"教坏孩子"的标签，语言尺度空间十分有限。而这部新作则完全以年轻人为目标受众进 行创作，玩了很多年轻人的热梗。 整个电影的制作周期超过两年，制作成本超过以往任 ...