Core Viewpoint - Pop Mart's interim results for 1H25 showed significant growth, with revenue and net profit increasing by 204% and 396% year-on-year, respectively, driven by the popularity of Labubu [1][2] Financial Performance - In 1H25, Pop Mart's revenue reached RMB13.9 billion and net profit was RMB4.6 billion, aligning with the earlier profit alert [2] - Overseas revenue surged by 440% year-on-year to RMB5.6 billion, contributing 40.3% to total revenue, an increase of 17.6 percentage points year-on-year [2] - Online revenue grew by 365% year-on-year, making it the fastest-growing channel in 1H25 [2] - Gross profit margin improved by 6.3 percentage points to 70.3% in 1H25, supported by increased overseas revenue and enhanced bargaining power [2] - Net profit margin improved significantly from 24% in 2024 to 33% in 1H25 due to strong operating leverage and cost controls [2] Future Guidance - Management raised the full-year revenue target for 2025 from RMB20 billion to over RMB30 billion, with an expected adjusted net profit margin of 35% [3] - The company is focusing on the quality of new store openings, with a slower pace in China and faster growth overseas [3] Product Portfolio - Labubu remains a key contributor, accounting for 34.7% of revenue, while other IPs like Molly, Skullpanda, and Dimoo also showed strong growth [4] - Plush toys contributed 44% of total revenue, indicating a more balanced product mix [4] - A new Mini Labubu series was introduced, aimed at expanding usage scenarios [4] Operational Improvements - The company is enhancing production capacity through automation to address supply shortages experienced in 1H25 [5] - Efforts are being made to improve the shopping experience in retail stores and leverage TikTok livestreaming for sales [5] - Plans to enhance overseas online platforms for a more interactive customer experience are underway [5]