Group 1: Investment Opportunities in Consumer Sectors - The core investment targets in the self-consumption sector, including gaming giants and companies like Pop Mart and Cloud Music, are currently trading at a PE ratio of less than 20x for 2026, indicating a high margin of safety [1] - The structural consumption dividend from young domestic users willing to pay for enjoyment remains intact, suggesting a favorable investment environment [1] Group 2: Gaming Industry Insights - The Z generation now accounts for 65% of domestic users, and the potential of female-oriented gaming segments is still underestimated [1] - The overseas market expansion is expected to unlock new growth avenues, with companies like Giant Network showing strong daily active user (DAU) growth and potential for IP development [1] - The upcoming Spring Festival is anticipated to catalyze further DAU increases for titles like "Supernatural Action," which has already launched in regions like Hong Kong and Macau [1] Group 3: Trends in Toy Industry - Pop Mart is experiencing overly pessimistic market expectations regarding single IPs, with expansion into new IPs and regions (especially North America) being crucial for mid-term growth [2] - The company has opened 171 stores globally, indicating significant room for growth in both breadth and density [2] - The lifecycle of IPs is being extended through successful product innovation and iteration, maintaining fan engagement [2] Group 4: Music Industry Analysis - Tencent's two music companies are valued at an average PE of 17x for 2026, indicating they are significantly undervalued given the stable demand for subscription services among young users [3] - The market's reaction to the impact of Soda Music is overly negative, as Tencent focuses on acquiring top-tier copyrights and creating differentiated content [3] Group 5: Other Entertainment Companies - Companies like Zhiyu City are showing low PE ratios with high growth potential, with expectations of entering the Hong Kong stock market in 2026 [4] - The AI narrative in the internet sector is being validated by companies like Alibaba Cloud, with expectations for AI model chips and applications to drive valuations [4] - Various companies are exploring AI applications across advertising, video, and product exports, indicating a broad trend towards AI integration in entertainment [4]

Beijing, China, Dec. 27, 2025 (GLOBE NEWSWIRE) -- Among the many descriptions of China seen from the outside, the country has gained an increasingly prominent image for itself in 2025 as a "cool" place to visit and live, as reflected in multiple global surveys and in foreign vloggers' videos and comments. As the year draws to a close, the Global Times is launching the "Cool China" series to approach the most iconic events and phenomena of the year through the five senses. In this fourth installment, we will ...

刻画这个时代 以下文章来源于远川研究所 ，作者李墨天 远川研究所 . 期间泡泡玛特的关键变化是激进扩产，大幅解决了缺货问题。但"稀缺性丧失"，成为大部分看空方的 核心依据。 德意志银行在12月的研报中提出：泡泡玛特依靠高密度的交易量维持门店效率，但一些海外门店已 经没人排队了。同时，公司主动释放产能，会降低Labubu的稀缺属性，让消费者失去新鲜感，门店 交易额无法维持。 另一家研究机构伯恩斯坦用两份合计近130页的研报重拳出击 [3] ，将泡泡玛特定性为"投机型IP"， 和Hello Kitty、芭比娃娃这些真正的"常青IP"有本质区别。只要社交媒体的热度过去，就没人买了。 本文来自微信公众号： 远川研究所 ，作者：李墨天，编辑：张婕妤，题图来自：虎嗅（孔雯青拍 摄） 今年8月泡泡玛特发财报，半年时间赚了去年一整年的钱，创始人王宁喜不自胜 [1] ：本来希望能做 到200亿，但感觉今年应该300亿也很轻松。 资本市场最喜欢干的就是打脸。半年报发完，泡泡玛特市值突破4500亿历史新高，接着急转直下。 此后4个月，公司股价回撤44%，市值蒸发了2000亿。 一、不存在的假设 伯恩斯坦的报告中，提出了泡泡玛特存在 ...

作者丨 李墨天 图源丨泡泡玛特 以下文章来源于远川研究所 ，作者李墨天 远川研究所 . 刻画这个时代 来源丨 远川研究所 （ YuanChuanInstitution ） 今年8月泡泡玛特发财报，半年时间赚了去年一整年的钱，创始人王宁喜不自胜 [1] ： 本来希望能做 到200亿，但感觉今年应该300亿也很轻松。 资本市场最喜欢干的就是打脸。半年报发完，泡泡玛特市值突破4500亿历史新高，接着急转直下。 期间泡泡玛特的关键变化是激进扩产，大幅解决了缺货问题。但"稀缺性丧失"，成为大部分看空方的 核心依据。 德意志银行在12月的研报中提出：泡泡玛特依靠高密度的交易量维持门店效率，但一些海外门店已经 没人排队了。同时，公司主动释放产能，会降低Labubu的稀缺属性，让消费者失去新鲜感，门店交 此后4个月，公司股价回撤44%，市值蒸发了2000亿。 易额无法维持。 另一家研究机构伯恩斯坦用两份合计近130页的研报重拳出击 [3] ，将泡泡玛特定性为 "投机型 IP " ，和Hello Kitty、芭比娃娃这些真正的 "常青IP" 有本质区别。只要社交媒体的热度过去，就没人买 了。 正所谓竞技体育菜是原罪，二级市场跌 ...

情绪价值也是生产力。 文 ｜ 李墨天 编辑 ｜ 张婕妤 来源｜ 远川研究所（ID：YuanChuanInstitution） 封面来源 ｜ Unsplash 今年8月泡泡玛特发财报，半年时间赚了去年一整年的钱，创始人王宁喜不自胜 [1] ： 本来希望能做到200亿，但感觉今年应该300亿也很轻松。 资本市场最喜欢干的就是打脸。半年报发完，泡泡玛特市值突破4500亿历史新高，接着急转直下。此后4个月，公司股价回撤44%，市值蒸发了2000亿。 以下文章来源于远川研究所 ，作者李墨天 远川研究所 . 刻画这个时代 期间泡泡玛特的关键变化是激进扩产，大幅解决了缺货问题。但"稀缺性丧失"，成为大部分看空方的核心依据。 德意志银行在12月的研报中提出：泡泡玛特依靠高密度的交易量维持门店效率，但一些海外门店已经没人排队了。同时，公司主动释放产能，会降低 Labubu的稀缺属性，让消费者失去新鲜感，门店交易额无法维持。 另一家研究机构伯恩斯坦用两份合计近130页的研报重拳出击 [3] ，将泡泡玛特定性为 "投机型 IP " ，和Hello Kitty、芭比娃娃这些真正的 "常青IP" 有本 质区别。只要社交媒体的热度过去， ...

今年8月泡泡玛特发财报，半年时间赚了去年一整年的钱，创始人王宁喜不自胜[1]： 本来希望能做到200亿，但感觉今年应该300亿也很轻松。 资本市场最喜欢干的就是打脸。半年报发完，泡泡玛特市值突破4500亿历史新高，接着急转直下。此后4个月，公司股价回撤44%，市值蒸发了2000亿。 期间泡泡玛特的关键变化是激进扩产，大幅解决了缺货问题。但"稀缺性丧失"，成为大部分看空方的核心依据。 德意志银行在12月的研报中提出：泡泡玛特依靠高密度的交易量维持门店效率，但一些海外门店已经没人排队了。同时，公司主动释放产能，会降低Labubu 的稀缺属性，让消费者失去新鲜感，门店交易额无法维持。 另一家研究机构伯恩斯坦用两份合计近130页的研报重拳出击[3]，将泡泡玛特定性为 "投机型 IP " ，和Hello Kitty、芭比娃娃这些真正的 "常青IP" 有本质区 别。只要社交媒体的热度过去，就没人买了。 正所谓竞技体育菜是原罪，二级市场跌是原罪。涨的时候什么都是对的，跌的时候对的也会变成错的。 4500亿的泡泡玛特是新消费神话，2500亿的泡泡玛特是泡沫崩盘，从情绪价值的图腾到破塑料玩具，泡泡玛特到底出了什么问题？ 不存在 ...

Core Insights - Bubble Mart has significantly increased its market share from 8.5% to 14% over five years, while its market value has surpassed HKD 250 billion, indicating a strong competitive position in the collectible toy industry [1] - The company has built a robust ecosystem that attracts users, creators, and market attention through its platform model, which focuses on artist discovery, IP incubation, and omnichannel operations [1][8] - The current landscape of the collectible toy industry shows that competitors like TOP TOY and 52TOYS struggle with IP dependency and lack core competitive advantages, leading to a challenging environment for smaller brands [1][8] Market Position - Bubble Mart's CEO Wang Ning has projected that the company can easily achieve revenue of RMB 30 billion by 2025, highlighting its dominant market position with few real competitors [2] - The company has shifted the focus from artist value to operational efficiency, which has allowed it to capitalize on market trends and consumer demand [4][8] - The average inventory turnover for Bubble Mart is 83 days, significantly better than the industry average of 180 days, reinforcing its operational efficiency [9] IP Strategy - Bubble Mart's IP operation capabilities have been enhanced, allowing it to create a standardized pipeline for artist signing, user research, and supply chain response, which can turn creative ideas into potential bestsellers in as little as six months [8][9] - The company has secured 14 out of 32 hot-selling collectible toy IPs for 2024, representing a 43% market share in that segment [9] - Bubble Mart's approach to IP management resembles that of a talent agency, focusing on nurturing top-tier IPs while also identifying emerging artists early [8][11] Industry Trends - The collectible toy market in China is increasingly defined by marketing-driven strategies that prioritize consumer engagement over artistic integrity, contrasting with more established markets like Japan, where cultural depth and storytelling are key [12][14] - Smaller brands in the Chinese market face significant challenges in competing with Bubble Mart's scale and efficiency, leading to a trend of reliance on short-term marketing tactics [11][12] - The potential for new entrants exists, but they must navigate a landscape where replicating Bubble Mart's success is nearly impossible due to high barriers to entry and established market dominance [14]

Core Insights - The article highlights the significant rise of the "Starry Person" IP within Pop Mart, showcasing its impact on revenue and customer engagement in the company's theme park operations [4][5][6]. Group 1: Starry Person IP Performance - The "Starry Person" character has become a major attraction at Pop Mart's city park, leading to an 80% increase in related merchandise sales following its introduction [4]. - In the first half of 2025, the total revenue from the Starry Person IP exceeded 390 million yuan, accounting for 2.8% of Pop Mart's total revenue for that period [4]. - Morgan Stanley's report predicts that by 2025, the Starry Person IP could represent 8% of Pop Mart's total revenue [4]. Group 2: Development and Strategy - The Starry Person IP was officially signed by Pop Mart in 2023, and within 10 months, it generated nearly 400 million yuan in revenue, marking it as one of the fastest-growing IPs post-pandemic [5]. - Unlike previous IPs that thrived primarily through toys, the Starry Person's growth has been significantly influenced by the offline theme park, which has become a new channel for IP development [5][6]. - Pop Mart's strategy includes customizing music, MV materials, and stage performances for the Starry Person, akin to idol culture, enhancing consumer interaction and emotional connection with the IP [6]. Group 3: Future Plans and Market Positioning - Pop Mart's theme park is viewed as a strategic direction for the company, with plans to expand to more cities and enhance the overall experience by focusing on adult aesthetics and storytelling [7][8]. - Data indicates that 59% of visitors to the Pop Mart theme park are non-family groups, and 57% are non-local tourists, prompting a shift in focus from solely family-oriented attractions to a broader audience [8]. - The success of the revamped theme park model could lead to increased investment in offline parks, incorporating more diverse offerings such as desserts, performances, and IP derivatives [8].

洞见数据研究院 以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 来源丨 表外表里（ID：excel-ers） 作者丨 杨晓庆 编辑丨 付晓玲 曹宾玲 图源丨泡泡玛特官方微博 泡泡玛特，正在上演 一场 惊心动魄的 "景气接力" 。 当人们观察 到A面， 北美 铺货 占比达 2/3 的 L abubu ，在 " 黑五 " 销量 走弱 ， 美国 本季度 销售增速 可能从 120 0% 降至 500% ， 便 推 断 L abubu会 过气 ， 超级景气周期即将 告终 。 然而却 忽视了B面，SP 系列审美逐渐"风格 漂移"。原来的暗黑系逐渐演变成甜美 风 ，去年 主打 温暖 陪伴 的 经典 "温度"系列，又卖火了 。 更重要的是，星星人的 爆发 势头， 也超越了 曾经的 L abubu ： 从搪胶玩偶推出到销售额逼近4 亿 大关， 花了近 2 年，而星星人 诞生 仅仅 6 个月，便达成这一里程碑。 这 AB 两面，反映了一个事实 ： L abubu 也许 会 过气，但泡泡玛特不会。 真正去理解情绪消费这门生意、了解泡泡玛特的爆款从何而来 、 如何 接力，会发现其 增长法则一 直很清晰 —— 在社会环境、 ...

真正去理解情绪消费这门生意、了解泡泡玛特的爆款从何而来、如何接力，会发现其增长法则一直很清晰——在社会环境、人群思潮、经济背景的切换 中，捕捉大众情绪变化，并发掘、培育不同内核的IP回应每一轮周期。 文 | 表外表里 ，作者| 杨晓庆，编辑 | 付晓玲 曹宾玲 泡泡玛特，正在上演一场惊心动魄的"景气接力"。 当人们观察到A面，北美铺货占比达2/3的Labubu，在"黑五"销量走弱，美国本季度销售增速可能从1200%降至500%①，便推断Labubu会过气，超级景气 周期即将告终。 然而却忽视了B面，SP系列审美逐渐"风格漂移"。原来的暗黑系逐渐演变成甜美风，去年主打温暖陪伴的经典"温度"系列，又卖火了。 更重要的是，星星人的爆发势头，也超越了曾经的Labubu：从搪胶玩偶推出到销售额逼近4亿大关，花了近2年，而星星人诞生仅仅6个月，便达成这一里 程碑。 这AB两面，反映了一个事实：Labubu也许会过气，但泡泡玛特不会。 这种策略，跳出了迪士尼、漫威英雄以内容为IP长青基石的传统，开辟了以"可控的随机性"持续激活情绪消费的新路子。 Labubu热度褪去了，但"下一个Labubu"或许正在路上。 一、狙击主流情 ...