IPD(集成产品开发)流程
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广州车展丨广汽集团发布“四大引擎”,五年再造一个新广汽
Xin Lang Cai Jing· 2025-11-21 15:23
Core Insights - GAC Group showcased the achievements of the "Panyu Action" reform at the 23rd Guangzhou International Auto Show, emphasizing the creation of value for users through four key engines: new technology, new products, new services, and new ecology [1][3] Group 1: New Technology - GAC Group has integrated the IPD (Integrated Product Development) process, enhancing business efficiency by approximately 50%, reducing new car development cycles from 26 months to 18-21 months, and lowering R&D costs by over 10% [3] - The company demonstrated significant advancements in new energy technology, including the "Xingyuan Range Extender" technology, a mass-produced Quark electric drive motor with an efficiency exceeding 99%, and the launch of a pilot line for solid-state batteries [3] Group 2: New Products - GAC Group plans to launch nine new and updated models by 2026, indicating a strong product pipeline [5] Group 3: New Services - The company is pushing for channel transformation by planning to add 600 brand experience stores, aiming to cover over 90% of county-level markets nationwide [5] - GAC has completed 45 OTA updates this year, adding and optimizing over 300 features for nearly 1.5 million vehicle owners across more than 16 models [5] Group 4: New Ecology - GAC is collaborating with industry partners to build a comprehensive "26 Energy Action" ecological service system and has signed a long-term strategic cooperation agreement with CATL for battery swapping and other areas [6] - The company unveiled the Haobo A800, its first flagship sedan developed in partnership with Huawei, featuring innovative interior designs and advanced technology [7]