Accessibility StatementSkip Navigation During the Week of Football's Biggest Game, Dolby will Showcase the Future of Live Sports and Real-time Streaming Powered by Dolby Vision, Dolby Atmos and Dolby OptiView MOUNTAIN VIEW, Calif., Nov. 19, 2025 /PRNewswire/ -- The Bay Area Host Committee (BAHC) announced today a multi-faceted partnership with Dolby, a leader in immersive and real-time entertainment experiences, as an Official Signature Partner of the BAHC during Super Bowl LX and its weeklong festivities a ...

Core Insights - Netflix has opened its first immersive experience venue, Netflix House, in Philadelphia, inviting fans to engage with popular shows and movies in a physical space [2][4][6] - The venue spans over 100,000 square feet and features various attractions inspired by Netflix's content, including interactive experiences and themed dining options [2][10][11] Group 1: Venue Details - Netflix House Philadelphia is located at King of Prussia and will be followed by a Dallas location opening on December 11, 2025, with a Las Vegas venue planned for 2027 [2][14] - The venue includes a Red Envelope entrance, an expansive atrium with art installations, and various themed experiences based on shows like Wednesday, ONE PIECE, and Stranger Things [3][11] Group 2: Community Impact - The construction of Netflix House employed over 260 local tradespeople and now supports nearly 300 permanent jobs in the area [6] - The project involved collaboration with regional artists and vendors, enhancing local community engagement and pride [6][4] Group 3: Attractions and Experiences - Guests can enjoy ticketed experiences such as "Wednesday: Eve of the Outcasts" and "ONE PIECE: Quest for the Devil Fruit," along with gameplay options like Netflix V/RTUALS and Top 9 Mini Golf [10][12] - The Netflix BITES restaurant offers a menu inspired by popular shows, while the TUDUM Theater provides a venue for screenings and live events [11][13] Group 4: Grand Opening Celebration - The grand opening featured local dignitaries and Netflix executives, including a ceremonial presentation of the "Key to Netflix House" to Pennsylvania officials [7] - The event included entertainment by DJ Jazzy Jeff and appearances from various Netflix talent, enhancing the celebratory atmosphere [8]

Core Insights - The world premiere of "Universal Theme Parks: The Exhibition" is set to open on February 14, 2026, at The Franklin Institute in partnership with Comcast NBCUniversal, showcasing iconic attractions from Universal Destinations & Experiences [1][12][13] Exhibition Overview - The exhibition offers an immersive exploration of Universal's storytelling, innovation, and world-building, featuring attractions like Jaws, Minions, Jurassic World, and more [1][2] - It includes eight themed galleries that highlight various aspects of theme park experiences, such as technology, storytelling, and live entertainment [3][6] Ticket Information - Daytime tickets are priced at $47 for adults, $43 for teens, and $41 for children, while evening tickets are available for $25 across all age groups [7] - Tickets are timed and dated, with advance purchase recommended [7] Promotional Activities - To celebrate the ticket launch, The Franklin Institute is offering the "Ultimate Thrills Getaway," which includes a four-night trip for four to Universal Orlando Resort, covering multiple theme parks [5] Sponsorship and Collaboration - Comcast NBCUniversal serves as the local presenting sponsor, with PECO as the associate sponsor for the exhibition [6]

Core Insights - NIP Group has launched a new joint venture, NIP Culture & Entertainment, to expand its live entertainment business in China, moving beyond its core esports operations [1][4] - The inaugural event, the 2025 Qianfan Music Season - Wonderland Music Festival, attracted over 70,000 fans, marking it as one of the largest outdoor music festivals in Beijing [2][4] - The venture aims to create immersive experiences that combine music, gaming, and cultural content, targeting the younger demographic that is increasingly investing in live experiences [3][4] Company Strategy - The formation of NIP Culture & Entertainment aligns with NIP Group's strategy to leverage its esports following to create cross-promotional opportunities in live entertainment [4] - The company plans to host a series of large-scale music festivals in key cities throughout China in 2025, aiming to deepen audience engagement and diversify revenue streams [4] - NIP Group's focus on integrating music and gaming experiences is expected to unlock proprietary intellectual property and sustainable value for stakeholders [3][4] Market Context - According to the China Association of Performing Arts, China's live entertainment market reached RMB 79.6 billion (approximately US$ 11.0 billion) in 2024, with nearly 75% of festival attendees being under 30 years old [3] - The demographic overlap between music fans and the existing gaming audience positions NIP Group favorably to capitalize on this growing market [4]

Core Insights - Sphere Entertainment Co. announced two new immersive projects: The Wizard of Oz at Sphere and From The Edge, enhancing its original content slate [1][2] - The Wizard of Oz at Sphere will open on August 28, 2025, while From The Edge is set to debut in 2026 [1] Group 1: The Wizard of Oz at Sphere - The project will present the original 1939 film as a fully immersive experience, utilizing advanced technologies in collaboration with Warner Bros. Discovery, Google, and Magnopus [2] - The creative team includes notable figures such as producer Jane Rosenthal, visual effects specialist Ben Grossmann, editor Jennifer Lame, and Creative Director Zack Winokur [3] Group 2: From The Edge - Directed by Academy Award winners E. Chai Vasarhelyi and Jimmy Chin, this project will showcase premier athletes in extreme sports [4] - Filming is taking place in various locations including Jordan, Dubai, Switzerland, the Bahamas, Austin, Las Vegas, and Maui, using Sphere's proprietary Big Sky camera system [5][6] Group 3: About Sphere - Sphere is positioned as a next-generation entertainment medium, redefining live entertainment with extraordinary experiences that enhance storytelling [7] - The first Sphere venue opened in Las Vegas in September 2023, featuring cutting-edge technologies that create immersive experiences [7]