How sleek branding and influencer marketing have made fancy strawberries a social-media hit https://t.co/cSoN1HqGSa ...

You might not even notice it if the company also buys your favorite influencer's ghostwriter ...

PUBLICIS GROUPE ACQUIRES CAPTIV8 TO BUILD THE WORLD’S MOST POWERFUL CONNECTED INFLUENCER PLATFORM Captiv8 is the largest influencer technology marketing platform in the world, covering 95% of influencers with 5000+ followers. Combined forces of Captiv8 & Influential, anchored in Epsilon’s connected identity will create an influencer platform of unmatched scale & reach, empowering brands to take full control of their social strategies on, off, and across social platforms. May 21, 2025 – Paris – Publ ...

Sprout Social (SPT) Q1 2025 Earnings Call May 08, 2025 05:00 PM ET Company Participants Alex Kurtz - VP - IR & Corporate DevelopmentRyan Barretto - CEO & DirectorJoe Del Preto - CFORaimo Lenschow - Managing DirectorElizabeth Porter - Executive DirectorGreyson Sklba - Equity Research AssociateRobert Morelli - Equity Research AssociateAllan Verkhovski - Associate Director - Equity ResearchArjun Bhatia - Co-Group Head - Technology, Media & CommunicationsJackson Ader - Managing Director Conference Call Particip ...

Sprout Social (SPT) Q1 2025 Earnings Call May 08, 2025 05:00 PM ET Speaker0 Ladies and gentlemen, this is the operator. Today's call is scheduled to begin momentarily. Until that time, your lines will be placed on music hold. Thank you for your patience. Thank you for standing by. My name is Kate, and I will be your conference operator today. At this time, I would like to welcome everyone to the Sprout Social First Quarter twenty twenty five Earnings Call. All lines have been placed on mute to prevent any b ...

Core Insights - Sprout Social has launched a reimagined influencer marketing platform featuring AI-driven capabilities for natural language discovery and data analysis, aimed at enhancing brand partnerships and revenue generation [1][2][3] Company Developments - The new platform includes a refreshed design and is tailored to meet the evolving needs of marketers who are shifting towards more authentic and relatable connections with consumers [1][2] - Strategic updates were made based on customer feedback to address challenges in creating cohesive, data-driven campaigns and finding suitable influencers [3][6] Industry Trends - Traditional marketing tactics are becoming less effective, prompting marketers to seek innovative ways to engage consumers through social media [2] - Influencer marketing has transitioned from a trend to a critical driver of return on investment (ROI), with nearly half of consumers making purchases influenced by social media posts [2] Platform Features - AI-Powered Natural Language Creator Search allows marketers to identify creators based on topics, facilitating faster and more impactful partnerships [6][7] - The AI-Powered Brand Fit Score provides an instant assessment of how well a creator's content aligns with a brand's values, aiding in smarter decision-making [7] - Customizable Brand Safety Reporting helps brands ensure that creators align with their safety guidelines by analyzing content against defined parameters [7][8]