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Core Insights - The Federal Reserve's recent 25bps rate cut and potential fiscal easing are expected to stimulate M&A activity, particularly in the TMT sector, which has shown resilience with a 33% increase in deal value to $146 billion [1] - Intellectual property (IP) is becoming a central asset in TMT M&A, influencing valuations and strategic directions, as companies seek to acquire content libraries and franchises to enhance user engagement and competitive positioning [2] M&A Activity Highlights - Microsoft's acquisition of Activision Blizzard for $68.7 billion in 2023 is the largest gaming deal in history, allowing Microsoft to control significant IPs and become the third-largest gaming platform by revenue [3][4] - The deal was justified by the recurring monetization potential from subscriptions and in-game purchases, supported by Activision's 400 million monthly active users [4] - Skydance Media's merger with Paramount Global for $28 billion aims to create a media and technology leader, leveraging Paramount's extensive IP and streaming platforms to enhance distribution and production capabilities [6][7] Strategic Importance of IP - The integration of Activision's library into Microsoft's Game Pass and Xbox Cloud Gaming has proven beneficial, with gaming revenue reaching $2 billion and Xbox content growing by 16% [5] - Paramount's acquisition of UFC for $7.7 billion is positioned as a strategic move to enhance its sports IP portfolio, transitioning UFC events from pay-per-view to subscription models, thereby increasing engagement and retention [9][10] - The valuation of IP in these transactions reflects a shift towards viewing IP as a recurring, ecosystem-driven asset rather than just a one-time revenue generator [16][20] Future Outlook - The long-term growth potential of the media industry remains strong, driven by increasing consumption and the central role of IP across various entertainment formats [22] - Companies must be cautious in their M&A strategies, ensuring they have the scale and platforms to fully leverage acquired IP, as today's high premiums could lead to future valuation challenges [23]