近日，美国私募巨头黑石集团宣布，已和韩国高端护发公司JUNO达成投资协议。 根据黑石发布的信息，本次投资将通过黑石旗下私募股权基金完成。交易完成后，JUNO公司创始人姜允善（音译）将继续担任首席执行官，并与黑石共 同推动全球业务扩张。不过，本次交易金额尚未披露。 估值或达42亿 "韩版沙宣"获投 截自黑石集团官网 据了解，素有"韩版沙宣"之称的JUNO，近年来持续走红，2024年全年销售收入突破15亿元。伴随K-beauty文化影响力不断扩张并风靡欧美，JUNO也成功 吸引了国际资本的密切关注，那么，黑石到底看中了JUNO什么？ 而根据此前外媒报道，黑石计划收购JUNO公司（含旗下沙龙连锁品牌Juno Hair），交易估值预计达8000亿韩元（约合人民币41.6亿元），或创下今年韩 国美发行业最大投资。彼时参与竞购者还有KKR、TPG等多家全球私募基金。 JUNO引得资本关注，与其独特的商业模式不无关系。据其官网介绍，JUNO成立于1982年，是韩国头部美发沙龙连锁企业，拥有超过180家门店和3000余 名员工，并已连续10年蝉联韩国产业品牌影响力指数美发美容门店类冠军。 JUNO旗下有三大业务板块，分别是沙 ...

Core Viewpoint - The article discusses the decline of Korean cosmetics in the Chinese market and their resurgence in the U.S. market, highlighting the factors contributing to these trends. Group 1: Decline in Chinese Market - Korean cosmetics, once popular in China due to hit dramas and celebrity endorsements, have seen a significant decline, with Amorepacific reporting a 30% year-on-year drop in sales in the Greater China region [1] - In 2021, China accounted for 53% of Korea's cosmetics exports, but this figure is projected to drop to around 25% by 2024, with the U.S. market showing the largest growth, nearing 20% of total exports [1] Group 2: Resurgence in U.S. Market - Korean cosmetics are making a comeback in the U.S. market, aided by the popularity of the 10-step skincare routine and the influence of social media platforms like TikTok and Instagram [2][6] - Amorepacific has initiated brand revitalization efforts, including rebranding its high-end skincare line Sulwhasoo and hiring well-known celebrities as brand ambassadors, leading to double-digit sales growth for brands like Laneige [3][5] - The introduction of a wider range of product shades to cater to diverse skin tones has significantly boosted sales, as seen with the brand Tirtir, which expanded from 3 to 40 shades [5] Group 3: Market Dynamics and Consumer Behavior - The influence of K-culture, including K-dramas and K-pop, continues to drive consumer interest in Korean cosmetics in the U.S. market [7] - The absence of tariffs on most Korean cosmetics due to the U.S.-Korea Free Trade Agreement has made these products more competitively priced compared to local brands [7] - The "lipstick effect" suggests that consumers are more willing to try affordable and innovative Korean cosmetics during economic downturns [7] Group 4: Distribution and Marketing Strategies - Korean brands are increasingly focusing on offline retail experiences, signing long-term leases in key locations to attract local consumers [8] - Initiatives like the opening of Olive Young stores in the U.S. aim to enhance consumer exposure to Korean beauty products [10] Group 5: Challenges Ahead - Korean cosmetics companies face challenges such as stricter U.S. FDA regulations and potential tariff impacts due to changing political climates [11]