Core Insights - The KTV industry has seen a significant decline, with over 80,000 establishments disappearing in the past decade, dropping from over 120,000 in 2015 to approximately 39,400 by May 2025 [1][2] - Interestingly, the elderly population (60 years and above) now constitutes 35% of KTV consumers, with their average consumption frequency being 1.8 times that of younger individuals [2] - KTV establishments are undergoing transformation to adapt to changing consumer preferences, introducing various promotional offers and diversifying their services to include dining, gaming, and even AI self-service KTV options [3] Group 1 - The KTV industry peaked in 2015 with over 120,000 establishments, but has since faced a drastic decline, with only 39,400 remaining by May 2025 [1] - The elderly demographic is emerging as a primary consumer group, accounting for 35% of KTV patrons [2] - KTV venues are innovating by offering discounts and integrating new entertainment formats, such as dining and gaming, to attract customers [3] Group 2 - The shift in consumer behavior has led to the rise of "KTV+" concepts, where traditional KTV spaces are repurposed for activities like studying and fitness [3] - The KTV industry is not disappearing but is instead seeking new positioning through strategic transformations [3]

近期，一句"幻梦都破碎，卡拉永远OK"将大众视线重新拉回曾风靡一时的KTV行业。然而数据显示，2015年全国KTV企业数量 超12万家，达历史峰值，而截至2025年5月，实际存续企业仅3.94万家。十年间超8万家KTV消失，其中包括"K歌之王""大歌 星""好乐迪"等知名品牌。 令人意外的是，在年轻人逐渐远离KTV的同时，银发族正成为新的消费主力。据《2024中国KTV行业白皮书》，目前60岁以上 老年群体占KTV消费人群的35%，人均消费频次达年轻人的1.8倍。 为什么年轻人不爱去KTV了？你上次去KTV是什么时候？ （文章来源：21世纪经济报道） 一方面，KTV积极转型自救，一边推出9.9元体验券、99元包夜等降价优惠，一边引入餐饮、桌球、游戏、家庭影院、酒吧、剧 本杀等新形式跨界经营，甚至推出AI自助KTV，价格较传统KTV低近1/3。 另一方面，年轻人打开KTV的方式变了，"KTV+"爆火出圈，如38元8小时变身自习室、组团跳帕梅拉减脂操，"KTV健身"一度 刷屏社交平台。 据《21财料》栏目观察，尽管门店数量锐减，但KTV不会消失，而是在转型中寻找新定位。 ...