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燃油车智能化反攻:L2+成标配,合资品牌的价量博弈
3 6 Ke· 2025-10-23 08:16
Core Viewpoint - The Chinese automotive market is witnessing a significant shift as the penetration rate of new energy vehicles approaches 60%, prompting traditional fuel vehicles to adopt a strategy of "configuration upgrades + price reductions" to maintain market share [1][6]. Group 1: Market Dynamics - Fuel vehicle sales have shown a month-on-month increase, challenging the perception of their decline [1]. - The strategy of "precise configuration + price concessions" is being employed by fuel vehicles to solidify their market position, with L2+ level assisted driving becoming a mainstream feature [2][4]. - The introduction of competitive pricing models, such as "full payment at a fixed price," has lowered the price threshold for consumers, enhancing market accessibility [2][4]. Group 2: Technological Advancements - Fuel vehicles are integrating advanced technologies, such as the L2+ intelligent driving system, to enhance user experience and meet consumer demands for smart features [2][6]. - The new generation of fuel platforms is undergoing a technological revolution, with centralized electronic architectures enabling high-level intelligent driving capabilities [7]. - Collaborations with local tech firms, such as Huawei and DJI, are crucial for the technological advancement of fuel vehicles, allowing them to compete effectively with new energy vehicles [7][6]. Group 3: Competitive Strategies - Major brands like FAW-Volkswagen and GAC Toyota are implementing strategies that include lowering prices and enhancing technology to attract consumers [4][6]. - The luxury segment is also participating in this trend, with models like the Audi A5L offering advanced features at competitive prices compared to electric counterparts [4][6]. - Fuel vehicle manufacturers are leveraging economies of scale to reduce R&D costs and optimize supply chain efficiency, allowing them to offer smart configurations at lower prices [4][6]. Group 4: Future Outlook - Despite the advancements, fuel vehicles face structural challenges, including limitations in computing power and slower OTA upgrade capabilities compared to new energy vehicles [9]. - The competition in the automotive market is shifting from a simple fuel vs. electric debate to a focus on balancing mechanical reliability with digital intelligence [9]. - Fuel vehicles are expected to maintain a significant presence in niche markets due to their advantages in value retention and adaptability to various scenarios [9].