多车型最高优惠近10万元 大兴区百得利一汽奥迪4S店销售专员向新京报贝壳财经记者介绍，目前一汽奥迪新车价格处于全年低 点，近期推出的两款新车分别是一汽奥迪A5L和Q6L e-tron家族，后者为纯电车型，两款车都是全国统 一价，"十一"期间推出3000万感恩礼，购车可至高享价值3万元综合优惠，包括保客购车补贴、置换补 贴等。同时，店内传统热销产品A6L和Q5L目前也推出了限时市场政策，部分车型优惠力度接近10万 元。 该4S店对于购车用户还提供了"十一"购车抽手机、老客户抽半年或一年新车使用权、贴膜、脚垫、3次 保养等额外奖品。 "十一"黄金周期间，众多车企为抢占市场，抓住契机进行促销，豪华品牌也不例外。新京报贝壳财经记 者走访北京多家豪华品牌门店发现，黄金周期间优惠力度普遍大于平日。奔驰E300L、奥迪A6L等热门 车型中配版的落地价分别达46万、34万元，最高优惠幅度近10万元。 作为豪华品牌的北京奔驰也有较大优惠力度。据房山区波士畅达奔驰4S店销售人员介绍，十一黄金周 店内优惠力度相比平日更大，让利比往常多3000元。GLA 22、GLC 300中配车型落地价格分别降至20 万元、39万元。 较大幅度的 ...

Core Insights - The 2025 Nanjing International Auto Show and Nanjing RV Show opened with nearly 1,000 vehicles from 58 brands, covering an area of approximately 80,000 square meters, showcasing a significant focus on new energy vehicles [1][2] Group 1: Event Overview - The auto show features a variety of promotional measures aimed at boosting consumer spending, including a vehicle renewal policy offering subsidies up to 8,000 yuan for new car purchases [1][3] - Over 80% of the vehicles on display are new energy models, reflecting a nearly 10 percentage point increase from the previous year, indicating a growing penetration of electric vehicles [1][2] Group 2: Brand Participation - BYD showcased its full brand matrix, including the debut of the Yangwang U8L and several other models, emphasizing its technological advancements [2] - Traditional luxury brands are accelerating their electrification efforts, with models like the Audi A5L and Volvo XC70 highlighting the integration of luxury and new energy technology [3] Group 3: Market Trends - In the first eight months of the year, China's automotive production and sales both exceeded 20 million units, with new energy vehicle production and sales reaching approximately 9.63 million units each [3] - The Nanjing auto show is part of a broader initiative to stimulate automotive consumption, supported by government subsidies and promotional activities [3][4] Group 4: Consumer Engagement - The event includes interactive experiences such as test drives and a lottery for fuel receipts, enhancing consumer engagement and excitement around vehicle purchases [4][6] - The introduction of free ticket registration aims to make the event more accessible, encouraging higher attendance and participation [6]

1 很多朋友问我一个问题，说为啥网上都说XX车好，现实BBA门店里的人打都打不跑； 都说BBA已经落伍了不够豪华了，但为什么进一些地方的时候保安抬杆都只认这个？ 这很难理解吗？ 别的都是选择，BBA是已经验证过的答案； 答案有什么好讨论的，一出来你照着选就完事了； 别的车都是选择，就是供你挑挑拣拣的，就是用来比来比去的，就是为了给你买完这辆车 的茶余饭后刷着看的； 什么电子斗蛐蛐，这就是电子斗蛐蛐。 这是半佛仙人的第1880篇原创 小孩子才做选择，成年人都知道大部分选择与你无关，早抄答案早交卷早参加车友聚餐。 这种感觉是什么？ 是只要满足了我的预算数字，我揣着这个钱，我直接站在路边大喊，光，来！ 恰！ 一汽奥迪A5L，出击！ 2 看到这里你或许会觉得是一个玩笑。 就拿一汽奥迪A5L这车来说，上市即热销储备3个月的订单，交付排队都要排仨月。 你说它多有噱头吗？ 没有啊。 它就是明白。 很多车企就在那儿分分分，一个人分什么初入社会刚有小家忙于事业的身份，开车分成什 么通勤，社交，郊游，应酬的场景。 水平不行才要挑个细分赛道虐菜，水平过硬直接无差别赛道硬来； 颜值不行才追求耐看和陪伴，颜值够高直接主打全网无代餐。 ...

Group 1 - A truck accident occurred in Ya'an, Sichuan, where a 31-ton oil tanker overturned and crushed a car, but the driver, Mr. Li, sustained only minor injuries due to the structural integrity of the vehicle [1] - Mr. Li received a new car from FAW Audi as a gesture of goodwill, specifically an Audi A5L valued at 256,800 yuan, without any monetary compensation involved [1]

Group 1 - In August 2023, traditional fuel vehicle sales in China reached 1.074 million units, showing a month-on-month increase of 9.5% and a year-on-year increase of 12.9%, marking three consecutive months of growth [2] - Despite the overall decline in the fuel vehicle market, there has been a notable recovery in sales over the past three months, with year-on-year growth rates of 7.7%, 8.4%, and 12.9% for June, July, and August respectively [2] - The sales of traditional fuel vehicles in the first eight months of 2025 were 8.747 million units, reflecting a minimal year-on-year decline of only 0.3% compared to a 17.3% drop in 2024 [2] Group 2 - Many joint venture brands, including German and Japanese automakers, are responding to the competitive pressure from new energy vehicles by accelerating the upgrade of fuel vehicle models and offering various purchase incentives [3] - New models such as the all-new Volkswagen Sagitar L and Buick GL8 have been launched with significant price reductions and enhanced features, including advanced intelligent systems [3] - The all-new Sagitar L has a starting price reduced by approximately 20,000 yuan compared to its predecessor, while also enhancing its intelligent features [3] Group 3 - The IQ.Pilot advanced driving assistance system, developed by FAW-Volkswagen in collaboration with DJI's automotive division, aims to address the technological gaps in fuel vehicles [4] - The development of the IQ.Pilot system involved six years of collaboration, focusing on optimizing control algorithms and addressing thermal management challenges [4] - High-end fuel vehicles are also enhancing their intelligent configurations to compete with domestic high-end new energy models [4] Group 4 - The recently launched Audi A5L is notable for being the first fuel vehicle built on Audi's new PPC luxury fuel intelligent platform, featuring significant advancements in intelligent technology [5] - The A5L incorporates Huawei's advanced driving technology, utilizing a comprehensive sensor network for high-level driving assistance [5] - The main challenge for fuel vehicles in achieving intelligent features has been the limitations of their electronic and electrical architecture [6] Group 5 - Audi has developed a new E³ 1.2 electronic and electrical architecture to overcome the limitations of traditional fuel vehicles, enabling centralized control of all vehicle functions [6] - The collaboration between Audi and Huawei involves a clear division of responsibilities in the development of driving assistance technology [7] - The acceleration of intelligent transformation in fuel vehicles is expected to enhance their competitiveness and contribute to sales growth [7] Group 6 - Despite the rapid growth of new energy vehicles, fuel vehicles remain essential for many consumers, particularly families, and are still a significant source of revenue for traditional automakers [7] - The market for fuel vehicles is still substantial, with traditional automakers viewing their fuel vehicle business as crucial for their overall sales and profitability [7]

Core Insights - The traditional fuel vehicle market in China has shown signs of recovery, with sales in August reaching 1.074 million units, a month-on-month increase of 9.5% and a year-on-year increase of 12.9% [1] - The recovery in traditional fuel vehicle sales is attributed to strategic adjustments by manufacturers, including enhancements in product performance and pricing [1][2] - The introduction of new models and competitive pricing strategies by joint venture brands is driving the market, with significant upgrades in design, configuration, and technology [2][4] Industry Trends - The market for traditional fuel vehicles has experienced a notable year-on-year growth in sales over the past three months, contrasting with the overall trend of decline in recent years [1] - The sales of traditional fuel vehicles from January to August 2025 showed a minimal decline of 0.3% compared to the previous year, indicating a potential stabilization in the market [1] - Joint venture brands are responding to the competitive pressure from new energy vehicles by accelerating the launch of upgraded fuel models and offering various purchase incentives [2][3] Technological Developments - The IQ.Pilot enhanced driving assistance system, developed in collaboration with local technology firms, is being integrated into traditional fuel vehicles to improve their competitiveness [3][4] - The A5L model from Audi represents a significant advancement in fuel vehicle technology, featuring a new electronic architecture that enhances its smart capabilities [4][5] - The collaboration between Audi and Huawei in the development of driving assistance technology highlights a division of responsibilities, with each company focusing on its strengths [6] Market Dynamics - Despite the rapid growth of new energy vehicles, traditional fuel vehicles remain essential for many consumers, particularly families, and are expected to maintain a significant market presence [6][7] - The competitive landscape for traditional fuel vehicles is evolving, with manufacturers addressing previous shortcomings and enhancing their offerings to reclaim market share from electric vehicles [6][7]

Core Insights - A personnel change at FAW Audi has been announced, with Guo Yongfeng replacing Li Fenggang as the Executive Vice President of FAW Audi Sales Co., Ltd. starting September 1, 2025 [2] - Li Fenggang's tenure lasted only about 22 months, which is notably short given the typical four-year term [2] - Guo Yongfeng has a background in digital transformation and sales at FAW-Volkswagen, having previously led initiatives that helped achieve significant sales milestones in the electric vehicle segment [2] Sales Performance - FAW Audi's sales performance has been disappointing, with a total of 611,000 new cars sold in 2024, representing a year-on-year decline of 12.5% [2] - In the first half of 2025, FAW Audi sold 287,600 vehicles, down 10.2% year-on-year, trailing behind competitors BMW and Mercedes-Benz [2] Electric Vehicle Transition - FAW Audi's transition to electric vehicles has been slow, with over 90% of sales still reliant on fuel vehicles, highlighting a significant gap compared to BMW and Mercedes-Benz in terms of electric vehicle sales proportion [3] - The overall financial performance of Audi has also been underwhelming, with a net profit of only €1.346 billion in the first half of the year, a decrease of 37.5% year-on-year, leading to a downward revision of the annual revenue forecast [3] Strategic Initiatives - FAW Audi is actively seeking change by accelerating the launch of electric vehicle products, such as the Q6L e-tron family and A5L, which were launched on August 7 [3] - The company has introduced a "fusion direct sales" model, combining the advantages of the dealer system and brand direct sales to provide a "one-stop experience" for customers [3] - Guo Yongfeng's appointment is viewed as an opportunity for FAW Audi to overcome its challenges and potentially revitalize sales in a competitive market [3]

Core Viewpoint - The leadership change at FAW-Volkswagen Audi is seen as a response to the declining market performance of FAW Audi, with the new executive expected to address these challenges and drive growth [1][4]. Group 1: Leadership Changes - FAW Audi's sales company has appointed Guo Yongfeng as the new executive vice president, replacing Li Fenggang, who served for less than two years [1]. - Guo Yongfeng has extensive experience within FAW-Volkswagen, having held various leadership roles since joining in 2004 [1]. - The early leadership change is perceived as a necessity due to FAW Audi's poor market performance [1][2]. Group 2: Sales Performance - FAW Audi's sales have been declining, with figures of 726,300, 701,300, and 635,600 vehicles sold from 2020 to 2022, respectively, marking three consecutive years of decline [2]. - In 2024, FAW Audi's cumulative sales were 611,000 vehicles, a year-on-year decrease of 12.5% [2]. - As of the first half of 2025, sales continued to decline, indicating ongoing challenges for the brand [2]. Group 3: Impact on Global Performance - The decline in FAW Audi's sales negatively affects Audi's global performance, with a 10.2% year-on-year drop in sales in China during the first half of 2025 [3]. - Audi's net profit for the first half of 2025 was €1.346 billion, down 37.5% year-on-year, leading to a downward revision of revenue expectations for the year [3]. - Compared to competitors, FAW Audi's performance lags behind Mercedes-Benz and BMW, which had higher sales figures despite their own declines [3]. Group 4: Strategic Initiatives - Audi aims to revitalize its performance through management changes and new product introductions, including the launch of the Audi Q6L e-tron model in late 2024 [4]. - FAW Audi is collaborating with Huawei to enhance the intelligence of its fuel vehicles, which may help improve market performance [4]. - The company is expected to introduce more electric vehicle models to accelerate its transition towards electrification [4].

Group 1 - The leadership change at FAW Audi Sales Company is aimed at addressing the declining market performance, with Guo Yongfeng replacing Li Fenggang as the executive vice president starting September 1, 2025 [1] - FAW Audi's sales have been declining for three consecutive years, with 2024 sales dropping to 611,000 units, a 12.5% year-on-year decrease [2] - Audi's overall performance in China is negatively impacted by FAW Audi's decline, with a 10.2% drop in sales to 287,600 units in the first half of 2025 [2] Group 2 - FAW Audi's slow progress in the transition to electric vehicles is concerning, with over 90% of sales still coming from fuel vehicles, while competitors like Mercedes and BMW have higher electric vehicle sales ratios [3] - The establishment of the Audi FAW New Energy production base in Changchun is expected to enhance the introduction of new energy models, starting with the Q6L e-tron [3] - FAW Audi is collaborating with Huawei to enhance the intelligence of fuel vehicles, which may help improve market performance [3]

Core Insights - The 28th Chengdu International Auto Show has opened with a theme of "Leading the Trend, Moving Towards the New," featuring nearly 120 automotive brands and over 1,600 vehicles on display, covering an area of 220,000 square meters [1] - The exhibition area for new energy brands has expanded by 40% compared to last year, marking a historical high, with significant participation from companies like Xiaomi, BYD, and Changan [1] - The auto show is seen as a crucial indicator for the development of the automotive market in Central and Western China, with expectations of stimulating automotive consumption in the second half of the year [1] Industry Trends - Domestic brands have emerged as the main attraction at the auto show, with a reported retail sales growth of 10.2% in the passenger car market for the first seven months of 2025 [2] - The new energy vehicle market has seen a significant increase, with cumulative retail sales reaching 6.455 million units, a year-on-year growth of 29.5% and a penetration rate of 50.7% [2] - Major brands like NIO, Leap Motor, and Hongmeng Zhixing have expanded their exhibition spaces, showcasing new models and technologies [2][3] Product Launches - Numerous models made their global or Chinese debuts at the auto show, highlighting the increasing trends of electrification and smart technology in vehicle design [4] - Foreign and joint venture brands are focusing on "electrification" and "localization," with Volvo and Mercedes-Benz showcasing new models that emphasize safety and environmental considerations [5] - The auto show serves as a key platform for connecting the global automotive industry chain and promoting regional consumption upgrades in Central and Western China [5] Market Outlook - The auto show is expected to boost consumer purchasing desires, with many new models reportedly setting new pre-order records [6] - The automotive industry is showing signs of improvement, with projections for 2025 indicating a 6% growth in domestic passenger car retail sales and a 27% increase in new energy vehicle wholesale [6]