How could I not love a marketing book that says — on page one — that “great marketing makes sales easier”?  That’s long been a mantra of mine, the North Star that drove my marketing career, and it served me well for many decades.Today, I’ll do a quick review of Courageous Marketing by Udi Ledergor, Chief Evangelist and former CMO for over 6 years at Gong.  Let me preface this by saying I have always been a huge fan of Gong. From the first second I saw Gong, I thought, “this connects the C-suite to ground re ...

RT Elisa (@eeelistar)The genius marketing strategy that made Andrew Tate blow upMany say he “invented clipping”By mid-2022, Tate was making ~$10M per monthThis is how:- The viral engine was his course Hustler’s University (later rebranded as The Real World), which cost $49–$99 monthly- Members earned commissions (up to 50% of referrals) by posting Tate’s clips on TikTok, YouTube + Instagram, embedding affiliate links- This created a vast network of fan accounts which flooded platforms with his content- Tate ...

📊 Inside the marketing strategy of a multi-billion dollar crypto leader.Pull back the curtain on the massive strategy for scaling one of the world's most powerful brands. @coinbase CMO, @catferdon, joins #GenC to discuss how the company is driving breakthrough creativity and executing the plan for the next decade of global crypto adoption. ...

Financial Data and Key Metrics Changes - The company reported net sales of $331.3 million for Q3, an increase of 2.2% year-over-year, marking the third consecutive quarter of same-store sales growth at 2.2% [14][15] - Gross margin improved by 100 basis points to 32.8% compared to Q3 last year, driven by better product margins and lower freight expenses [15] - Adjusted net income for Q3 was $3 million, or $0.08 per diluted share, compared to $1.4 million, or $0.04 per diluted share in the same quarter last year [16] - Adjusted EBITDA grew 13% to $18.6 million, reflecting a 50 basis point improvement as a percentage of net sales [16] Business Line Data and Key Metrics Changes - The hunting and shooting sports department saw a 5.3% increase in sales, while fishing grew by 14.1% [14][15] - Apparel sales increased by 1.4%, but camping sales declined by high single digits, indicating challenges in that category [34][35] - E-commerce sales grew by 8%, with both ship-to-home and buy online pick up in store performing well [7] Market Data and Key Metrics Changes - The company experienced a slowdown in sales trends starting mid-October, attributed to external disruptions from a prolonged government shutdown impacting consumer confidence [11][12] - The promotional retail landscape remains competitive, necessitating increased marketing efforts to drive sales [19][21] Company Strategy and Development Direction - The company is focused on a transformation strategy that emphasizes inventory precision, local relevance, and personal protection categories [8][9] - Plans for 2026 include a customer acquisition strategy aimed at reducing reliance on promotions and shifting towards sustainable, profitable growth [10][21] - The company opened a new store in Surprise, Arizona, reflecting a disciplined growth approach and targeting long-term returns [10] Management's Comments on Operating Environment and Future Outlook - Management expressed caution regarding Q4 due to macroeconomic headwinds and a pressured U.S. consumer, leading to a revision of full-year guidance [19][21] - Despite challenges, management remains confident in achieving lower inventory levels and positive free cash flow by year-end [12][19] Other Important Information - Total inventory at the end of Q3 was $424 million, a decrease of 3.2% year-over-year, with expectations to end the year with inventory less than $330 million [17][18] - The company paid down $13.2 million of debt during the quarter, ending with a total debt balance of $181.9 million [18] Q&A Session Summary Question: Recent sales trends during Black Friday and Cyber Monday - Management noted that sales trends remained negative through November, with no significant improvement post-government shutdown [24] Question: Margin management strategies for Q4 - The company plans to use existing inventory to drive sales while managing working capital effectively [25] Question: Impact of Florida Second Amendment Sales Tax Holiday - Management indicated that the holiday did not significantly impact their business [27] Question: Marketing spend in a challenging consumer environment - Increased marketing spend is necessary to remain competitive in a highly promotional landscape [32] Question: Camping department performance and future strategies - Camping sales were down high single digits, with inventory trends being managed closely [34][35] Question: Promotional strategies for Black Friday - The company was promotional but did not implement traditional doorbusters, adjusting strategies for December [40] Question: Inventory management by category - The company is focusing on driving sales in the hunting and shooting category, which is a significant traffic driver [43] Question: Margin profile of personal protection products - Personal protection products are accretive to margins, with a focus on expanding offerings [46]

Financial Data and Key Metrics Changes - The company reported net sales of $331.3 million for Q3 2025, an increase of 2.2% compared to the prior year [12] - Gross margin improved to 32.8%, a 100 basis point increase year-over-year, driven by better product margins and lower freight expenses [13][14] - Adjusted net income for Q3 was $3 million, or $0.08 per diluted share, compared to $1.4 million, or $0.04 per diluted share in the same quarter last year [15] - Adjusted EBITDA grew 13% to $18.6 million, improving by 50 basis points as a percentage of net sales [15] Business Line Data and Key Metrics Changes - Same-store sales grew 2.2% year-over-year, marking the third consecutive quarter of positive growth [12] - Hunting and shooting sports increased by 5%, while fishing saw exceptional growth of 14% [12][6] - Apparel sales grew by 1.5%, but camping sales declined due to its discretionary nature [6][12] Market Data and Key Metrics Changes - E-commerce sales grew by 8% in the quarter, with strong performance in ship-to-home and buy online pick up in store [6] - The company experienced a slowdown in sales trends starting mid-October, attributed to external disruptions from a prolonged government shutdown [10][11] Company Strategy and Development Direction - The company is focused on a transformation strategy that emphasizes inventory precision, local relevance, and personal protection [7][8] - Plans to open only one new store in 2025 and 2026, reflecting a disciplined growth approach [9] - The company aims to enhance customer acquisition strategies and reduce reliance on promotions for sustainable growth [9][19] Management's Comments on Operating Environment and Future Outlook - Management expressed caution regarding Q4 due to macroeconomic headwinds and a pressured U.S. consumer [10][11] - The company anticipates modest sales growth for the full year despite challenges, with a focus on maintaining lower inventory and positive free cash flow [11][19] - Full-year guidance for net sales has been adjusted to be flat to slightly up, reflecting a tough Q4 environment [19] Other Important Information - Total inventory at the end of Q3 was $424 million, a decrease of 3.2% year-over-year [16] - The company paid down $13.2 million of debt during the quarter, ending with a total debt balance of $181.9 million [17] Q&A Session Summary Question: Recent sales trends during Black Friday and Cyber Monday - Management noted that negative sales trends persisted through November, with no significant improvement post-government shutdown [23] Question: Margin management strategies for Q4 - The company plans to use existing inventory to drive sales while managing working capital, aiming to avoid carrying aged inventory into 2026 [24] Question: Impact of Florida Second Amendment Sales Tax Holiday - Management indicated that the holiday did not significantly impact their business as it is not a major market for them [26] Question: Marketing spend in a challenging consumer environment - The company believes increased marketing is necessary to remain competitive, focusing on digital marketing and promotions [30] Question: Performance of the camping department - Camping sales were down high single digits, with inventory trends below sales trends, indicating an area for improvement [32][33] Question: Promotional environment during Black Friday - Management confirmed they were promotional but did not implement traditional doorbusters, adjusting strategy for December to drive foot traffic [38][39] Question: Inventory management by category - The company is focusing on driving sales in the hunting and shooting category, which is a significant traffic driver [42] Question: Margin profile of personal protection products - Personal protection products are performing well and are accretive to margins, attracting a different customer base [44]

I cause a lot of antagonism between us and the other firms in those days. >> Your filter is like you're going to get the deal or I'm going to get the deal. You die or I die. >> And they're not exactly shrinking ballots themselves. >> They hated that cover story. Look at him on the cover of the magazine. That's not supposed to be him. Not supposed to be the entrepreneur. What the hell? D. I mean, they just like we didn't have any entrepreneurs at the time. >> VC was like a big secret. And then actually build ...

Financial Data and Key Metrics Changes - Total revenue for Q3 2025 was $330.3 million, an increase of 13% compared to $292.2 million in Q3 2024 [16] - Adjusted net income was $67 million, with adjusted net income per diluted share at $0.80, reflecting a growth of 16-17% range [20] - Adjusted EBITDA increased by 14.4% to $140.8 million, with an adjusted EBITDA margin of 42.6% compared to 42.1% in the previous year [18] Business Line Data and Key Metrics Changes - System-wide Same Club sales growth was 6.9%, with franchisee Same Club sales increasing by 7.1% and corporate Same Club sales rising by 6.0% [15] - Equipment segment revenue surged by 27.8%, driven by higher revenue from equipment sales, including new equipment and re-equips [17] - Black Card penetration reached 66.1%, a 300 basis point increase from the prior year [16] Market Data and Key Metrics Changes - The company ended Q3 with approximately 20.7 million members, consistent with expectations, and added 35 new clubs, bringing the total to 2,795 [3][14] - The High School Summer Pass program saw record participation, with over 3.7 million teens completing more than 19 million free workouts, reflecting a 30% increase from the previous year [4] Company Strategy and Development Direction - The company is focused on four strategic imperatives: redefining brand promise, enhancing member experience, refining product offerings, and accelerating new club growth [5] - Plans to raise the Black Card price to $29.99 after the peak join season in 2026, while testing new amenities to enhance the Black Card offering [8] - The company aims to open between 160 and 170 new clubs in 2025, with a focus on maximizing economic value for franchisees [20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the business's momentum and the effectiveness of strategic imperatives, leading to an increase in the 2025 outlook [21] - The company noted that elevated attrition rates were not out of line with historical levels and expected moderation in the future [33] - Management highlighted the importance of community and member experience in driving retention and loyalty [10] Other Important Information - The company received recognition as one of Fortune's 100 fastest-growing companies and ranked 22nd in Franchise Times Top 400 [12] - The marketing strategy has shifted to include more digital and influencer marketing, particularly targeting younger consumers [4] Q&A Session Summary Question: Thoughts on marketing split between local and national - Management indicated that the shift from local to national advertising would enhance digital marketing efforts and improve media buying efficiency [25] Question: Density and market opportunities for new clubs - Management noted opportunities in less dense areas due to population growth and deurbanization, with plans to develop smaller club prototypes [26] Question: Churn rates and future member growth - Management confirmed that while attrition rates were elevated year-over-year, they were consistent with historical trends and expected moderation [33] Question: Confidence in guidance raise and Black Card pricing - Management attributed increased confidence to strong Q3 results and positive trends in equipment business and franchisee engagement [39] Question: Competitive landscape and new store openings - Management expressed satisfaction with join trends and noted positive indicators for increased availability of retail space for new clubs [48] Question: Strategic brand partnerships - Management highlighted ongoing efforts to cultivate brand partnerships that benefit members, with significant redemption rates for perks [61] Question: Use of AI for membership retention - Management discussed plans to leverage AI for personalized member experiences and targeted marketing [63] Question: Insights on Black Card Spa services - Management is measuring utilization and gathering feedback on new services to optimize the Black Card Spa offering [67]

Financial Data and Key Metrics Changes - Total revenue for Q3 2025 was $330.3 million, an increase of 13% compared to $292.2 million in Q3 2024 [21] - Adjusted EBITDA increased by 14.4% to $140.8 million, with an adjusted EBITDA margin of 42.6% compared to 42.1% in the prior year [23] - Net income for the quarter was $59.2 million, with adjusted net income at $67 million, translating to an adjusted net income per diluted share of $0.80 [23][24] Business Line Data and Key Metrics Changes - Franchise segment revenue increased by 11%, while corporate-owned club segment revenue rose by 7.6% [21] - Equipment segment revenue saw a significant increase of 27.8%, driven by higher sales from both new equipment and replacements [22] - Black Card penetration reached 66.1%, a 300 basis point increase from the previous year [20] Market Data and Key Metrics Changes - The company ended Q3 with approximately 20.7 million members, reflecting strong join trends and conversions from the High School Summer Pass program [4][20] - System-wide same club sales growth was reported at 6.9%, with franchisee same club sales increasing by 7.1% and corporate same club sales by 6% [19] Company Strategy and Development Direction - The company is focused on four strategic imperatives: redefining brand promise, enhancing member experience, refining product offerings, and accelerating new club growth [7] - Plans to raise the Black Card membership price to $29.99 after the peak join season in 2026, reflecting confidence in the brand's value [9] - The company aims to open between 160 and 170 new clubs in 2025, including both franchise and corporate locations [24] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the business's momentum and the effectiveness of their strategic imperatives, leading to an increase in the 2025 outlook [25] - The company noted that while attrition rates were elevated year-over-year, they were consistent with historical levels and showed signs of moderation [39] - Management highlighted the importance of member engagement and retention, emphasizing the positive impact of personalized experiences and community [11][12] Other Important Information - The company invested nearly $170 million in waived membership dues as part of its marketing strategy [6] - Planet Fitness was recognized as one of Fortune's 100 Fastest Growing Companies and ranked 22nd in Franchise Times Top 400 [16] Q&A Session Summary Question: Thoughts on marketing split between local and national - Management discussed the shift of 1% from local to national advertising, aiming to enhance digital marketing and CRM efficiency [30] Question: Density and market opportunities - Management indicated opportunities for growth in less dense markets due to demographic shifts and population growth [31][32] Question: Churn and member growth expectations - Management confirmed that elevated attrition rates were not out of line with historical trends and expected moderation [39][40] Question: Confidence in guidance and Black Card pricing - Management attributed increased confidence to strong Q3 results and positive trends in equipment business and SG&A [44][46] Question: Competitive landscape and franchisee returns - Management noted strong join trends and franchisee confidence, with positive indicators for real estate availability [52][53] Question: Strategic brand partnerships - Management highlighted ongoing efforts to cultivate brand partnerships and the positive impact on member benefits [66] Question: AI and technology for membership retention - Management discussed plans to leverage AI for personalized member experiences and marketing [70][81] Question: Equipment replacement and franchisee returns - Management assured that the quality of equipment would maintain consistent replacement cycles despite increased usage [117][118]

Marketing Strategy - Launching new products during large conferences like Breakpoint is a poor strategy due to diluted attention [1] - Companies should avoid competing with numerous other announcements at large events [1] - A differentiated approach is recommended for product launches [1]

Financial Data and Key Metrics Changes - The company has reduced well costs by over 25% and year-to-date costs are 30% lower than peers based on third-party well proposals [7][8] - The average breakeven cost is now less than $2.75 across the basin, showing significant efficiency gains [7][62] - Since the merger, the company has eliminated $1.2 billion in gross debt and returned nearly $850 million to shareholders [8] Business Line Data and Key Metrics Changes - The Hanzo asset position has seen a meaningful step change in efficiency, with seven rigs now delivering the same production that required thirteen rigs in 2023 [6] - Average well productivity is approximately 40% greater than the basin average, a trend expected to continue [7] Market Data and Key Metrics Changes - Natural gas demand is expected to grow by 20% by the end of the decade, driven by LNG power and industrial growth [9] - The company is positioned to serve customers along the Gulf Coast, where there is increasing competition for supply and lower carbon molecules [9] Company Strategy and Development Direction - The company aims to connect its global scale to growing markets, focusing on providing affordable, reliable, lower carbon energy [8][9] - The marketing strategy is evolving from value protection to value creation, enhancing the marketing and commercial organization to capitalize on its position as North America's largest natural gas producer [10] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the ability to meet growing demand for natural gas, emphasizing the importance of reliable supply and flexibility in contracts [18][74] - The company is prepared for market volatility and is focused on achieving the best long-term, risk-adjusted returns possible [10][22] Other Important Information - The company has secured a supply agreement with Lake Charles Methanol, which is expected to commence operations in 2030, demonstrating a differentiated path to connect its molecules to high-growth markets at a premium price [10][71] - The company is actively pursuing bolt-on acquisitions to expand its resource base, particularly in Appalachia and the Western Hanzo [36][37] Q&A Session Summary Question: Can you discuss the evolution of gas demand regionally and the supply-demand dynamics? - Management highlighted growing demand along the Gulf Coast and the need for clarity on supply sources, emphasizing their unique position to meet this demand [16][18] Question: What is the current breakeven cost and how is it trending? - The company confirmed that the breakeven cost is now below $3, with significant improvements since the merger [30][62] Question: How do you see gas realization improving over time? - Management expects to add margin through their marketing business, optimizing delivery and aggregating supply to create value [34][35] Question: What are the expectations for the Western Hanzo asset? - The company is optimistic about the resource potential and plans to drill a horizontal production well in Q4, with a measured approach to development [41][67] Question: How does the company plan to manage capital expenditures in 2026? - The company anticipates a similar CapEx profile for 2026 as in 2025, with flexibility to adjust based on market conditions [49][50] Question: Can you elaborate on the Lake Charles Methanol deal? - The deal was motivated by the need for long-term security of supply and the ability to provide a differentiated, lower carbon product [71][74]