投资者关系活 动类别 √特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他（请文字说明其他活动内容） 参与单位名称 及人员 交银施罗德基金：孔祥睿；华创证券：樊翼辰 时间 2025 年 12 月 11 日 地点 公司行政三号会议室 上市公司接待 人员姓名 董事会秘书：杨柳絮 证券事务代表：肖莉 证券事务经理：吕明 投资者关系活 动主要内容介 绍 投资者与公司代表互动交流问答 1.请简要介绍下公司国内冰箱柜产业的经营计划 答：公司冰箱国内市场深度推进"营销转型、用户直达"战 略，围绕"高质量客户运营、全方位用户运营"开展工作，以差 异化创新加速产品结构升级零售转型。产品端全面推动多款 M 鲜 生产品上市，围绕"保鲜最好、品质解冻"的心智种草，强化"美 菱保鲜好"的品牌标签，聚焦大鲸喜、大冻房、小确杏等独特价 值差异化产品推广。市场端以用户为中心，紧抓"上平台、下三 进、评三优、推精品"用户运营工作，强化团队流量运营培训， 持续提升新媒体能力。渠道端坚持高质量运营，夯实存量渠道基 础能力，强化新兴渠道布局，核心大店加速零售转型，注重单品 及存货效率提升，加快强化产业 ...

Core Insights - Stagwell recognizes four senior executives named to Campaign's 40 over 40 list for 2025, highlighting their significant contributions in advertising, marketing, communications, media, and technology [1][2] - The honorees include Ryan Linder (Stagwell), Damaune Journey (72andSunny), Lauren Kushner (Kettle), and Sarah Mehler (Left Field Labs), showcasing their leadership and creativity within Stagwell's global network [2][3] - An event celebrating the 2025 awardees will be held on September 25, 2025, in New York City [3] Company Overview - Stagwell is a challenger holding company focused on transforming marketing by delivering scaled creative performance for ambitious brands [4] - The company connects culture-moving creativity with advanced technology to enhance marketing effectiveness and improve business results for clients [4]

Core Insights - Stagwell has launched the Stagwell Media Platform (SMP), a centralized team aimed at enhancing client advantages through optimized media, technology, and data solutions [1][2][3] - Matt Adams has been appointed as Global CEO of SMP, while Marissa Jimenez will serve as Global Chief Trading and Solutions Officer, effective July 14, 2025 [2][4] - The SMP aims to streamline operations across Stagwell agencies and improve efficiency and outcomes for clients by leveraging scale and technology [3][4] Company Structure and Leadership - Matt Adams will continue his role as Global Chief Operating Officer of Assembly Global while leading SMP [2] - Marissa Jimenez brings 20 years of experience from Dentsu US, where she served as EVP, Commercial, and will report to Adams [2] Strategic Objectives - The SMP is designed to enhance collaboration and efficiency across all Stagwell agencies, utilizing partnerships to optimize media and technology investments [3][4] - The platform offers a suite of solutions that aim to reposition and expand business operations in a consolidating, addressable market [5]

Group 1 - Stagwell has appointed Connie Chan as Chief Growth Officer for the Asia Pacific region, effective July 2025, to lead growth strategy and operations [1][2] - The appointment follows Stagwell's acquisition of ADK GLOBAL and reflects the company's growth momentum in the APAC region, which now has 2,500 employees across 34 offices [2][4] - Chan will report to Ryan Linder, EVP, Global Chief Marketing Officer, who emphasized the extraordinary opportunities in the Asia Pacific market [3] Group 2 - Chan has a strong background in media, marketing, and strategic communications, previously serving as CEO of OMD China and holding leadership roles at WPP [4] - Stagwell aims to harmonize creativity with technology to drive effectiveness and improve business results for clients, with a unified purpose across its specialists in over 45 countries [5]