Core Insights - Unilever's new CEO, Fernando Fernandez, is implementing significant leadership changes, aiming to refresh up to 25% of the company's top 200 leaders [1] - The company has reduced its white-collar workforce by approximately 18% over the past 18 months to enhance accountability [1] - Unilever is shifting from a geography-led strategy to a category-led approach, managing brands as comprehensive business units [1] Leadership Accountability - Fernandez highlighted the presence of "many pockets of mediocrity" within the company that need immediate attention [2] - The company now has absolute accountability with four business group presidents overseeing 44 P&L units, ensuring transparency in leadership [2] - Leaders are encouraged to make quicker decisions with a higher risk tolerance, operating with 70% certainty to avoid delays [6] Cultural Transformation - Unilever aims to foster a culture akin to a startup, which is unprecedented for a company of its size [6] - The company is hiring and promoting emerging talent, increasing performance incentives up to 200%, and offering rewards in "hard currency" [9] - The goal is to create a culture that recognizes and rewards leadership performance, ensuring Unilever remains competitive and innovative [9]