Workflow
OBM业务模式
icon
Search documents
乐欣户外1月31日-2月5日招股 引入地平线创投、黄山德钧认购1.3亿港元发售股份
Zhi Tong Cai Jing· 2026-01-30 14:26
Group 1 - The company, Lexin Outdoor (02720), plans to conduct a global offering of 28.205 million shares from January 31 to February 5, 2026, with a share price range of HKD 11.25 to HKD 12.25, and expects trading to commence on February 10, 2026 [1] - The cornerstone investors, Horizon Venture Capital Management and Huangshan Dejun Enterprise Management, have agreed to subscribe for shares totaling HKD 130 million under certain conditions [1] - Assuming a share price of HKD 11.75, the net proceeds from the global offering are estimated to be approximately HKD 271.8 million, with allocations for brand development (45%), product design and development (25%), upgrading production facilities (20%), and working capital (10%) [1] Group 2 - According to Frost & Sullivan, the company ranks first in the global fishing equipment industry by revenue in 2024, holding a market share of 23.1%, with the fishing equipment market representing about 5.2% of the global fishing tackle market [2] - The company operates a dual business model combining OEM/ODM manufacturing capabilities with a growing OBM business, providing comprehensive OEM/ODM solutions for outdoor fishing equipment brands [2] - The company's revenue from the OEM/ODM model constituted 94.1%, 90.2%, 92.3%, and 93.1% of total revenue for the years 2022, 2023, 2024, and the eight months ending August 31, 2025, respectively [2] Group 3 - In the Chinese fishing equipment manufacturing industry, the company's market share has increased from 23.4% in 2022 to 28.4% in 2024, reinforcing its position as a market leader with sustainable growth potential [3] - The company's gross profit margin has improved from 23.2% in 2022 to 26.6% in 2024, further increasing to 27.7% for the eight months ending August 31, 2025 [3]
乐欣户外(02720)1月31日-2月5日招股 引入地平线创投、黄山德钧认购1.3亿港元发售股份
智通财经网· 2026-01-30 14:23
假设发售价为每股股份11.75港元,全球发售净筹约2.718亿港元。约45.0%将用作品牌开发及推广;约 25.0%将用作产品设计及开发及建立全球钓鱼用具创新中心;约20.0%将用作升级生产设施,并提升数字 化能力;及约10.0%将用作营运资金及一般企业用途。 根据弗若斯特沙利文的资料,按2024年收入计,该公司于2024年在全球钓鱼装备行业中排名第一,市场 份额为23.1%。钓鱼装备市场为钓鱼用具市场(包括钓具市场)的一个子行业。根据弗若斯特沙利文的资 料,以2024年零售额计,钓鱼装备市场占全球钓鱼用具市场约5.2%。根据弗若斯特沙利文的资料,按 2024年收入计,公司于全球钓鱼用具制造市场的市场份额为1.3%。 智通财经APP讯,乐欣户外(02720)于2026年1月31日-2026年2月5日招股,公司拟全球发售2820.5万股股 份,香港公开发售占10%(可予重新分配),国际发售占90%(可予重新分配)。每股发售股份11.25-12.25港 元,每手500股,预期股份将于2026年2月10日(星期二)上午九时正在联交所开始买卖。 公司运营双重业务模式,将OEM/ODM制造能力与不断增长的OBM业务相结 ...