Core Viewpoint - The article emphasizes the importance of transparency in the Chinese baking market and highlights the emergence of a cold chain baking company, Tengxing Food, as a reliable partner for many baking brands, focusing on market trends and product competitiveness [1][4][6]. Group 1: Company Overview - Tengxing Food, established in 2021, specializes in cold chain baking and integrates R&D, production, and sales [8][10]. - The company is located in Zhangzhou, Fujian Province, covering an area of 140 acres with an investment of 600 million yuan to create an intelligent manufacturing complex [12]. - Tengxing Food has developed a diverse product range, including cheese desserts, Swiss rolls, mousse cakes, whole grain snacks, and savory baked goods, and has established long-term partnerships with major supermarkets and restaurant chains [10][12]. Group 2: Product Development and Innovation - The company focuses on product innovation, with a strong emphasis on health-conscious and convenient options, responding to market demands for reduced sugar and flavor innovation [4][6]. - Tengxing Food has a dedicated R&D center of 3,000 square meters, employing experienced baking engineers to develop high-quality products based on market insights [12][66]. - The company has received national high-tech enterprise recognition and plans to expand its global footprint by establishing overseas branches in Hong Kong and Singapore [14][18]. Group 3: Production and Quality Control - Tengxing Food adheres to GMP standards, operating a 100,000-level clean workshop and utilizing advanced production technologies to ensure high-quality output [59][62]. - The company has implemented a comprehensive quality control system, ensuring that every production stage meets the highest safety standards, supported by certifications such as FSSC22000 and BRC [62][64]. - The cold chain technology employed allows for rapid freezing and storage, maintaining product freshness and quality during transportation [64][76]. Group 4: Market Position and Partnerships - Tengxing Food has established collaborations with over 100 well-known domestic and international brands, including Nestlé, Walmart, and Sam's Club, enhancing its market presence [80]. - The company offers customized services and has a diverse product portfolio that caters to various consumer needs, including high-end restaurants and new-style tea shops [75][78]. - The operational model emphasizes low investment in equipment and high-profit margins, reducing inventory risks through long shelf life of frozen products [75][76].

Core Viewpoint - Le Xin Outdoor International Limited has submitted a listing application to the Hong Kong Stock Exchange, with China International Capital Corporation as the sole sponsor [1] Company Overview - Le Xin Outdoor is the largest fishing equipment manufacturer globally, holding a market share of 23.1% based on projected 2024 revenue [5] - The company focuses on fishing gear and has developed a diverse product portfolio, including fishing chairs, beds, rod holders, carts, bags, and tents suitable for various fishing scenarios [5] - The company operates a dual business model, combining OEM/ODM manufacturing capabilities with a growing OBM business to meet diverse market demands [5] Financial Performance - Revenue for the fiscal years 2022, 2023, and 2024 was approximately RMB 818.4 million, RMB 463.3 million, and RMB 573.5 million, respectively [7] - Net profit for the same periods was approximately RMB 114 million, RMB 49 million, and RMB 59.4 million, respectively [7] - The revenue from the OEM/ODM model accounted for 94.1%, 90.2%, 92.3%, and 92.9% of total revenue for the years 2022, 2023, 2024, and the four months ending April 30, 2025 [5][7] Business Expansion - The company strategically expanded into its own brand business, acquiring the UK-based carp fishing brand Solar in 2017, which has seen sales grow to approximately three times its 2018 level by 2024 [6] - The experience gained from Solar has provided a standardized framework for brand management, product development, and efficient marketing strategies under the OBM model [6]

Core Insights - The manufacturing landscape is evolving from OEM/ODM models to vertical integration due to increasing supply chain uncertainties and rapid market changes [1][4][5] Group 1: OEM/ODM Models - OEM and ODM models have been widely adopted in the context of globalization, allowing manufacturers to outsource production to specialized suppliers, thus optimizing efficiency [1] - These models have led to significant cost savings by establishing production bases in low-labor-cost countries, particularly after China's entry into the WTO [1] - However, the reliance on outsourcing has exposed vulnerabilities, such as quality control issues and instability due to production delays and geopolitical tensions [4] Group 2: Vertical Integration - Companies like Tesla and SpaceX have shifted towards vertical integration, controlling key supply chain elements to enhance quality, accelerate innovation, and scale production without external constraints [2] - Apple transitioned from relying on Intel for processors to producing its own M-series chips, gaining unprecedented control over hardware and software integration [3] - Amazon has invested heavily in building its logistics and distribution infrastructure, moving away from third-party carriers to create a self-sufficient network [3] Group 3: Industry Trends - The trend towards vertical integration is evident across various sectors, including traditional manufacturing, where companies like BYD and major automakers are developing their own critical components [3] - The COVID-19 pandemic highlighted the importance of supply chain security, leading to a fragmented global trade environment that further exposed the weaknesses of the OEM/ODM model [4] - The semiconductor shortage during the pandemic resulted in over 10 million vehicles being cut from production in the automotive industry, illustrating the risks associated with over-reliance on external suppliers [4] Group 4: Future Outlook - Vertical integration, while requiring significant investment and management capabilities, positions companies to thrive in competitive markets by ensuring quality and fostering innovation [5] - The shift from OEM/ODM to vertical integration is seen as a necessary evolution in response to market demands for speed, precision, and supply chain stability [5] - Embracing vertical integration is viewed as a key strategy for companies aiming to lead their industries in the future [5]