出品 | 创业最前线 作者 | 左星月 编辑 | 王亚静 美编 | 邢静 审核 | 颂文 早年，钓鱼普遍被认为是中老年男人打发时间的无聊项目，而如今，越来越多年轻人加入钓鱼大军，也催生出庞大的市场。 近日，主营钓鱼装备的乐欣户外国际有限公司（以下简称"乐欣户外"）在港交所递交了招股说明书。 乐欣户外主营钓鱼装备，拥有9000多个SKU，有"钓鱼装备之王"之称。但是，公司近年来却陷入业绩下滑的困局。 此外，公司与关联方泰普森集团关联交易频繁；代工收入占比超90%，难破自有品牌困局，这些问题都为乐欣户外的IPO之路增添了不确定性。 公司创始人为杨宝庆。1991年，杨宝庆拿着借来的2万块钱，买了20台缝纫机开始创业，在杭州创立康达皮塑厂，也就是泰普森的雏形，开始从事承接餐 包代工订单。 在经营过程中，杨宝庆发现了欧美这个巨大的户外用品市场，因此决定开始生产折叠式户外桌、椅、床等，后又涉足渔具产业，而杨宝庆也深爱钓鱼活 动。 乐欣户外的前身，正是泰普森集团旗下钓鱼装备业务主体。2022年6月，乐欣户外的经营主体浙江乐欣户外用品有限公司正式成立。 2024年，为筹备在港交所上市，乐欣户外进行了股权重组，重组完成后，泰普 ...

Group 1 - The article highlights the emergence of "invisible champions" in the overseas market, with companies like SHEIN, Anker Innovations, and Transsion being notable examples [2] - The term "invisible champion" signifies a growing consensus around companies that have gained recognition in the global market, similar to the recent attention on the "Hong Kong three sisters" [2] - The article emphasizes the need for investors to broaden their perspective to include more successful Chinese companies operating globally, rather than limiting their focus to domestic players [2] Group 2 - Leshushit, established in 2009, is a leading brand in Africa for baby diapers and sanitary products, holding a market share of 20% in the diaper market and 14% in the sanitary napkin market as of 2023 [5][7] - The company reported a revenue of $410 million in 2023, a 28.6% increase from 2022, with a net profit of $64.68 million, up 251.7% [7][8] - Leshushit plans to utilize IPO proceeds for expanding production capacity, enhancing marketing efforts, and strategic acquisitions in the hygiene products sector [9] Group 3 - Dahon, founded in 1982, is the largest folding bicycle brand globally, with a market share of 21.1% in China and 5.6% worldwide as of 2023 [14] - The company achieved a revenue of 300 million RMB in 2023, an 18.1% increase from 2022, with a net profit of 34.85 million RMB [15][16] - Dahon aims to use IPO funds for modernizing production systems, expanding operations, and strengthening its distribution network [17] Group 4 - Lexin Outdoor is recognized as the largest fishing gear manufacturer globally, with a market share of 23.1% as of 2024 [20] - The company experienced a revenue decline from 818 million RMB in 2022 to 463 million RMB in 2023, but rebounded to 573 million RMB in 2024 [21] - Lexin plans to invest IPO proceeds in product development, brand promotion, and upgrading production facilities [23]

Company Overview - Lexin Outdoor International Co., Ltd. is seeking to list on the Hong Kong Stock Exchange, aiming to become the "first fishing stock" in the market [2] - The company specializes in fishing equipment, including rods, reels, lines, baits, and various fishing accessories [2] - Lexin Outdoor is based in Hangzhou and is a subsidiary of Zhejiang Taipusen Holdings, the largest leisure manufacturing and export enterprise in China [2] Market Position - Lexin Outdoor is the largest fishing equipment manufacturer in China with a market share of 25.4% and the largest globally with a market share of 20.4% [3] - The company's revenue model is primarily based on OEM (Original Equipment Manufacturer), with over 90% of its revenue coming from clients like Decathlon and Pure Fishing [3][12] Financial Performance - Revenue figures for Lexin Outdoor from 2022 to the first four months of 2025 are as follows: RMB 818 million, RMB 463 million, RMB 573 million, and RMB 223 million, with a compound annual growth rate (CAGR) of -16.29% [3] - Gross profit for the same periods was approximately RMB 190 million, RMB 123 million, RMB 153 million, and RMB 47 million, with a CAGR of -10.39% [3] - Net profit figures were RMB 114 million, RMB 49 million, RMB 59 million, and RMB 20 million, with a CAGR of -27.77% [4] Industry Trends - The global fishing tackle market is projected to grow from RMB 137.8 billion in 2023 to RMB 181.9 billion by 2028, with a CAGR of 5.7% [9] - The number of fishing participants globally exceeds 200 million, with approximately 140 million in China [9] - The North American fishing tackle market is the largest, with an estimated sales figure of USD 8.78 billion in 2023 [9][10] Competitive Landscape - Shimano is the largest fishing tackle brand globally, with a market capitalization of JPY 1.8 trillion (approximately RMB 895 billion) and a revenue of JPY 105 billion (approximately RMB 52.2 billion) in 2024 [5] - Other notable competitors include Guangwei Composite Materials, which is recognized for its carbon fiber fishing rods and had a revenue of RMB 2.45 billion in 2024 [8]

Group 1: Evolution of Consumption Society in Japan and the U.S. - The generational shift has profoundly influenced the evolution of consumption societies in Japan and the U.S. [1] - In Japan, the Taisho and early Showa generations led the transition from the first to the second consumption society, followed by the New Human Generation and part of the Baby Boomer generation driving the third consumption society [1] - In the U.S., Baby Boomers focus on unique product advantages, Generation X prefers time-saving products, Generation Y is enthusiastic about energy-saving and green consumption, while Generation Z contributes significantly to digital and gaming consumption [1] Group 2: Current State and Potential of China's Consumption Society - The post-90s and post-95s generations in China have developed consumption concepts similar to Japan's New Human Generation and the U.S. Baby Boomers, emphasizing spiritual satisfaction and personalized consumption [2] - Compared to Japan and the U.S., China's service consumption currently stands at 46.1%, indicating significant room for growth in the service sector [2] Group 3: Characteristics of the Third Consumption Society and Self-Satisfaction Consumption Trends - In the third consumption society, consumers prioritize emotional and psychological factors over mere functionality when selecting products, leading to a shift in brand positioning from "leader" to "supporting role" [3][10] - Self-satisfaction consumption is emerging as a key trend, focusing on emotional resources, emotional resolution solutions, and legal emotional release [6][11] Group 4: Emotional Consumption Trends - Emotional resources include the pet economy, IP toys, and temple economy, catering to spiritual and emotional needs [6] - Emotional resolution solutions are found in beauty and personal care products, gold and jewelry, and new-style food and beverages that address appearance and safety anxieties [6] - Legal emotional release is represented by outdoor activities, light alcoholic beverages, and tobacco products, which help consumers manage stress [6]

一周IPO动态，覆盖港股、美股、A股。 本文为IPO早知道原创 作者｜C叔 微信公众号｜ipozaozhidao 小马智行 美股｜上市在即 据IPO早知道消息，Pony AI Inc.（以下简称"小马智行"）于美东时间2024年11月20日向美国证券 交易委员会（SEC）更新招股书，计划以"PONY"为股票代码在纳斯达克挂牌上市。 值得一提的是，鉴于投资者对小马智行IPO的认购热情空前高涨，小马智行扩大了IPO规模——从原 计划的1500万股ADS扩至2000万股ADS，增幅为33.3%；发行区间为每股ADS 11美元至13美 元。若承销商行使其超额配售权，则发行规模将进一步扩大至2300万股ADS。 据早前红鲱鱼版本的招股书披露，北汽集团和新加坡交通运营商康福德高将作为基石投资者参与小马 智行的本次IPO发行；同时，小马智行还将同步进行约1.534亿美元的战略定向增发，包括广汽集团 全资子公司广汽资本在内的多个投资方将参与定向增发。 成立于2016年的小马智行主要为全球市场提供出行和物流领域的自动驾驶技术和解决方案，开发可 适用于不同车型和应用场景的"虚拟司机"（Virtual Driver）技术。基于此， ...