Core Insights - The company is an internet enterprise with 100 employees, focusing on the development and operation of a social app aimed at young users, currently experiencing rapid user growth but facing challenges in user retention and monetization [1] OKR Implementation and Performance Review - The company recognizes the need to better align quarterly OKR reviews with annual performance assessments to effectively achieve corporate goals, allowing for timely adjustments and comprehensive evaluations of employee contributions [2] - At the beginning of the year, the management set annual OKRs, aiming to increase app user retention to 40% and achieve a 50% growth in commercial revenue, with specific key results outlined for each quarter [3] - Each department developed quarterly OKRs based on the company's annual objectives, with the product department focusing on optimizing core app features and user experience [3][4] Quarterly Review Process - At the end of each quarter, the company conducts OKR review meetings, which have led to significant improvements, such as an increase in user retention from 25% to 38% and a 45% growth in commercial revenue, enhancing employee motivation and inter-departmental collaboration [5] - The Tita platform supports the hierarchical setting of OKRs from company to individual levels, facilitating efficient quarterly reviews and annual assessments [5] Execution and Adjustment - During the quarterly review, departments analyze their OKR completion status, identify issues, and adjust the next quarter's objectives accordingly, ensuring continuous improvement [7] - The annual performance evaluation incorporates data from all four quarters, assessing not only the completion of OKRs but also problem-solving abilities and teamwork, leading to targeted training and development plans for employees [7]