ONE GWM品牌战略

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长城汽车二季度销量和营收为历年同期最佳
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-24 09:02
Core Insights - Great Wall Motors reported significant growth in Q2 2023, achieving record sales, revenue, and net profit figures [1] - The company aims for high-quality development through a comprehensive product matrix and global expansion strategy by 2025 [1][2] Sales and Financial Performance - In Q2 2023, Great Wall Motors sold 313,000 vehicles, a year-on-year increase of 10.07% and a quarter-on-quarter increase of 21.87% [1] - Revenue for the same period reached 52.348 billion yuan, reflecting a year-on-year growth of 7.78% and a quarter-on-quarter growth of 30.81% [1] - Net profit stood at 4.586 billion yuan, marking a year-on-year increase of 19.46% and a remarkable quarter-on-quarter increase of 161.91% [1] Strategic Initiatives - The company is focusing on a long-term strategy that includes a full-scenario and full-power product matrix, alongside advancements in intelligence and global expansion [1] - Great Wall Motors is implementing the ONE GWM brand strategy and an "ecological overseas" strategy to enhance market share [1] Technological Advancements - In the field of intelligence, Great Wall Motors has established an end-to-end intelligent driving model and a new AI data intelligence system, achieving industry-leading levels in core technology areas [2] - The new intelligent driving system, Coffee Pilot Ultra, and the Coffee OS 3 smart space system have received positive user feedback, with Coffee Pilot Plus enabling full-scenario NOA without high-precision maps [2] Global Expansion - Great Wall Motors has expanded its overseas sales channels to over 1,400, transitioning from "product export" to "ecological export" [2] - Recent engagements include a meeting between the company's chairman and the Brazilian president, discussing further development in Brazil, and receiving recognition in Australia and Chile for its products [2]
车展季·大咖说丨坚持泛内燃机路线 穆峰:长城汽车不做非油即电的割裂选择
Mei Ri Jing Ji Xin Wen· 2025-04-25 08:16
Group 1 - GWM (Great Wall Motors) adopts a dual approach to powertrains, integrating both internal combustion engines and electric drive systems to meet local demands, with a focus on PHEV for main vehicles and BEV for commuting vehicles [2] - GWM has developed the Hi4 hybrid system and a 4.0T V8 engine, filling a gap in the high-displacement engine market for Chinese brands, which took 10 years to develop [3] - The 4.0T V8 engine is seen as a key to entering the luxury car market, with potential plans to launch a new ultra-luxury brand [3] Group 2 - The Tank brand is enhancing its off-road identity, launching the Tank 300 Huke version, while Haval aims to popularize four-wheel drive technology in the mid-range market [4] - In Q1, China's auto exports reached 1.54 million units, a 16% increase year-on-year, prompting GWM to focus on global market strategies [5] - GWM's global strategy categorizes markets into three segments, with the first two (China and developed markets) accounting for 67.7% of sales [5][6] Group 3 - GWM emphasizes a unified product and service quality under the "ONE GWM" brand strategy, adapting products to meet local market needs [6] - The company plans to leverage its Tank SUV to penetrate the global off-road vehicle market while enhancing its technology offerings through the WEY brand [6]