Core Insights - The off-road vehicle market is gaining attention at the 2025 Chengdu International Auto Show, with several automakers showcasing their latest products [1] - Haval's Haval Dog PLUS has a pre-sale price range of 135,800 to 183,800 yuan, targeting the family-oriented mid-size SUV segment [1] - The Haval Dog PLUS features upgrades in six areas, including aesthetics, performance, and safety, with options for both fuel and PHEV powertrains [1][2] Product Features - The Haval Dog PLUS adopts a robust design inspired by armor aesthetics and offers two powertrain options: a fuel version with advanced four-wheel drive and a PHEV version utilizing second-generation Hi4 technology [1][2] - The vehicle is equipped with a high-strength steel body (74.2%) and advanced safety features, including an L2-level driver assistance system and 360° panoramic imaging [2] - The interior includes a new generation Coffee OS smart system, flexible storage solutions, and a spacious trunk, catering to both urban commuting and light off-road needs [2] Market Positioning - Haval's Hi4 technology aims to make four-wheel drive vehicles more accessible, targeting the mid-size SUV market priced around 150,000 yuan, breaking the traditional high-cost barrier [3] - The Hi4 technology enhances the vehicle's all-terrain capabilities, addressing consumer demands for safety and versatility in driving [3] - Haval's strategy focuses on providing a high cost-performance ratio, promoting the idea of "four-wheel drive experience at two-wheel drive prices" [3]

Group 1 - GWM (Great Wall Motors) adopts a dual approach to powertrains, integrating both internal combustion engines and electric drive systems to meet local demands, with a focus on PHEV for main vehicles and BEV for commuting vehicles [2] - GWM has developed the Hi4 hybrid system and a 4.0T V8 engine, filling a gap in the high-displacement engine market for Chinese brands, which took 10 years to develop [3] - The 4.0T V8 engine is seen as a key to entering the luxury car market, with potential plans to launch a new ultra-luxury brand [3] Group 2 - The Tank brand is enhancing its off-road identity, launching the Tank 300 Huke version, while Haval aims to popularize four-wheel drive technology in the mid-range market [4] - In Q1, China's auto exports reached 1.54 million units, a 16% increase year-on-year, prompting GWM to focus on global market strategies [5] - GWM's global strategy categorizes markets into three segments, with the first two (China and developed markets) accounting for 67.7% of sales [5][6] Group 3 - GWM emphasizes a unified product and service quality under the "ONE GWM" brand strategy, adapting products to meet local market needs [6] - The company plans to leverage its Tank SUV to penetrate the global off-road vehicle market while enhancing its technology offerings through the WEY brand [6]