Core Viewpoint - The entry of new players into the OTA market has not led to a fierce price war like in the food delivery industry, but rather highlights the shortcomings of Ctrip's business model [1][21]. Financial Performance - Ctrip reported a revenue of 14.864 billion RMB for Q2 2025, a 16% year-on-year increase, and a net profit of 4.8 billion RMB, up 26% year-on-year [4][7]. - The breakdown of revenue shows accommodation booking income at 6.225 billion RMB (up 21%), transportation ticketing at 5.397 billion RMB (up 11%), vacation travel at 1.079 billion RMB (up 5%), and business travel management at 692 million RMB (up 9%) [7][9]. Market Dynamics - Ctrip's stock price rose by 12.42% over two days following the earnings report but then fell by 3.5% over three consecutive days due to market caution regarding increased competition from new entrants like JD, Douyin, and Hanglv [6][19]. - The OTA market is seeing new entrants focusing on standardized operations, which could challenge Ctrip's existing business practices [21][28]. Competitive Landscape - Ctrip's market share has declined from 67% in 2019 to an expected 57% in 2024, indicating a loss of influence in the OTA sector [28]. - New players are adopting innovative business models, such as Douyin's live streaming for travel bookings, which could further erode Ctrip's market position [26][29]. Consumer Sentiment - Ctrip has faced significant consumer complaints, with over 138,700 complaints reported, highlighting issues such as price manipulation and hidden fees [11][12]. - The company's reputation is suffering due to its aggressive profit-seeking strategies, which may lead to customer attrition if competitors offer better service [15][29].