Summary of Mao Geping Cosmetics Co. (1318.HK) Conference Call Company Overview - **Company**: Mao Geping Cosmetics Co. (1318.HK) - **Market Cap**: HK$48.1 billion / $6.1 billion - **Current Price**: HK$98.15 - **12-Month Price Target**: HK$86.00, indicating a downside of 12.4% [9] Key Financial Highlights - **1H25 Profit Alert**: - **Net Income (NI)**: Expected to be between RMB665-675 million, representing a year-over-year increase of 35-37%, with a midpoint of RMB670 million, up 36% year-over-year, aligning with Goldman Sachs estimates of RMB666 million [1] - **Sales**: Expected to be between RMB2,570-2,600 million, reflecting a year-over-year growth of 30-32%, which is weaker than Goldman Sachs' estimate of RMB2,647 million at 34% year-over-year growth [1] - **Net Profit Margin (NPM)**: Expected to expand by 0.9-1.0 percentage points to 25.9%-26.0%, above Goldman Sachs' estimate of 25.1% [1] Market Concerns - **Sales Performance**: The weaker sales in 1H25 may indicate slower than expected growth in the skincare segment, which could impact the company's structural upside, as the color makeup business has limited growth potential [2] - **Brand Recognition**: Despite concerns, the market acknowledges MGP's niche brand premium, evidenced by better-than-expected NPM and healthy offline growth estimated at over 20% due to accelerated store expansion in high-end commercial districts in Tier 1 cities [2] Focus Areas for Upcoming Results - **Sales and Margin Details**: Breakdown of sales growth by skincare and color cosmetics, as well as online versus offline performance [3] - **2025 Outlook**: Expectations for the full year 2025 [3] - **Double 11 Strategies**: Plans regarding discounts, product offerings, channels, and KOL collaborations [3] - **Skincare Strategy**: Expansion plans for the skincare category and online channels [3] - **Fragrance Line Performance**: Updates on the performance of the fragrance line and new product pipelines [3] Investment Rating - **Current Rating**: Neutral [4] Valuation Methodology - **Target Price Methodology**: Based on a 25x 2027E PE, discounted back to mid-2026E at an 8.9% cost of equity [5] Risks and Considerations - **Key Risks**: - Variability in beauty consumption penetration in China - Online penetration rates - Development of new star SKUs, particularly in skincare - ROI on expanding consumer base into higher-tier markets and online channels - Key person risk [8] Financial Projections - **Revenue Forecasts**: - 2024: RMB3,884.7 million - 2025E: RMB5,136.9 million - 2026E: RMB6,524.6 million - 2027E: RMB7,925.4 million [9] Conclusion Mao Geping Cosmetics Co. is facing challenges with weaker sales in the first half of 2025, raising concerns about growth in the skincare segment. However, the company maintains a strong net profit margin and brand recognition. The upcoming results will be critical in assessing the company's strategies and outlook for the remainder of the year.

Investment Rating - The report maintains a positive outlook on the eCommerce industry, highlighting several "Buy" rated stocks as secular winners, including Amazon.com (AMZN), JD.com (JD), Coupang (CPNG), Sea Ltd. (SE), MercadoLibre (MELI), Zalando (ZAL), and Eternal (ETEA) [7]. Core Insights - Global eCommerce sales are projected to grow at a +6% CAGR from 2025 to 2030, reaching approximately $6.4 trillion by 2030, driven by modest increases in online penetration rates and significant growth in regions with lower current penetration [5][16]. - The report identifies the Food and Beverage category as a key driver of eCommerce growth, with expectations of a +10% CAGR in this segment from 2025 to 2030 [33]. - The eCommerce market is expected to continue consolidating, with the largest platforms gaining market share, particularly in the global ex-China market where the top five platforms accounted for 50% of total online sales in 2024 [38]. Summary by Sections Global eCommerce Opportunity - The report estimates global eCommerce sales at $4.3 trillion in 2024, growing to $4.7 trillion in 2025, with a long-term growth forecast of +6% CAGR through 2030 [16]. - Global eCommerce penetration is expected to rise from 23% in 2025 to 26% by 2030, indicating a gradual shift towards online shopping [16]. Economic Outlook - The report anticipates a slowdown in global real GDP growth in 2025, particularly in the US and Asia, which may impact eCommerce sales [10]. - Tariffs and the evolving global trade environment are highlighted as significant risk factors for the industry [10]. Valuation Insights - Current global eCommerce valuation multiples are below long-term averages, reflecting a slower growth profile, although growth-adjusted multiples remain at historical norms [10]. - The report includes a refreshed DCF-based intrinsic value framework for GMV-based platforms [10]. Regional Insights - The report emphasizes that regions with lower online penetration, such as India, Latin America, and ASEAN, present the highest growth potential for eCommerce [10][16]. - In the US, eCommerce sales are projected to grow to nearly $1.7 trillion by 2030, with an average annual increase in online penetration of 70 basis points [50]. Market Dynamics - The report notes that the largest eCommerce platforms are capturing a majority of incremental sales, driven by competitive advantages such as low prices and fast delivery [100]. - Essential product categories are outperforming discretionary categories, with platforms focused on staples seeing stronger growth [100].