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SensorTower:2025年迄今PC/主机游戏下载量已超10亿次 Steam平台全年收入有望突破120亿美元
智通财经网· 2025-09-17 02:53
Group 1 - In 2025, PC/console game downloads are expected to exceed 1 billion, with Steam holding the largest market share due to its dominance on the PC platform [1] - Steam's game purchase revenue is projected to grow by 15% compared to the same period in 2024, potentially surpassing $12 billion by the end of the year [3] - Action games (262 million downloads), shooting games (189 million downloads), and role-playing games (131 million downloads) are the most popular genres among PC/console players in 2025 [5] Group 2 - Electronic Arts (EA) is currently the highest download publisher, benefiting from sports and IP game series, as well as collaborations like "Split Fiction" and "It Takes Two" [8] - Microsoft and Sony rank second and third respectively, with Sony's content performing better on PlayStation and Microsoft's content being more popular on Xbox, largely due to the integration with Game Pass [8] - Notable games include "Marvel Rivals" by NetEase, which is the most downloaded PC/console game this year, and Kepler Interactive's "Clair Obscur: Expedition 33" and "REMATCH" gaining significant traction [11] Group 3 - In the AAA game sector, sports games like "EA SPORTS FC 25" and "NBA 2K25" continue to dominate, while the action RPG "Monster Hunter Wilds" also performs strongly [14] - The AA game "Clair Obscur: Expedition 33" has received critical acclaim and surpassed "NBA 2K25" in downloads [14] - The independent game "R.E.P.O." has the highest sales, reflecting its popularity in content creation circles, while the second-ranked independent game "Schedule I" achieved comparable download performance at double the price [14]
PC/主机游戏指数:纵观2025年至今的顶级游戏、发行商和平台,以及它们成功所凭借的制胜策略。
Sensor Tower· 2025-08-29 14:05
Group 1: Core Insights - The PC/console gaming market continues to grow, driven by a mix of paid and free-to-play models, with action games leading in downloads [4][21][22] - EA remains the top publisher in PC/console downloads, leveraging strong sports franchises and collaborations [42][59] - Steam dominates the PC gaming market, with significant revenue growth projected to exceed $12 billion in 2025, driven by paid games [12][16][18] Group 2: Market Overview - The total downloads for PC/console games from 2025 to date reached approximately 1 billion, with action games accounting for 262 million downloads [4][21] - Steam's user base prefers paid content, with 79% of downloads classified as paid games, contrasting with Xbox's 39% for free-to-play [31][35] - The top three publishers by downloads are EA (82.8 million), Microsoft (75.4 million), and Sony (55.4 million), highlighting a concentration in the market [46][48] Group 3: Publisher Strategies - EA's strategy focuses on sports games, licensed IPs, and successful collaborations, maintaining a leading position in downloads [59][60] - Microsoft's performance is driven by major franchises like Call of Duty and Minecraft, with a significant portion of downloads coming from mobile platforms [63][64] - Sony's strategy emphasizes blockbuster titles and narrative-driven experiences, with a high percentage of downloads from action games [70][71] Group 4: Game Performance - FIFA 25 is the highest-selling PC/console game to date in 2025, with 12 million copies sold, followed by Monster Hunter: Wilds and NBA 2K25 [86][92] - R.E.P.O. emerged as a top independent game, showcasing the potential for organic growth through content creators [134][135] - The success of games is heavily influenced by platform strategies, with Steam favoring indie developers and Xbox focusing on Game Pass titles [89][90]