Group 1 - The core viewpoint emphasizes the importance of technological factors in PEST analysis, highlighting the impact of emerging technologies like IoT, AI, VR, cloud computing, and big data on various industries [2] - The analysis should focus on future trends rather than just historical data, as understanding past changes is essential for predicting future developments [3] - The necessity of deriving conclusions from PEST analysis is stressed, as merely listing facts without actionable insights renders the analysis ineffective [4] Group 2 - The primary goal of environmental analysis is to identify opportunity points arising from changes in trends, recognizing that opportunities and threats coexist [5] - It is important to document the opportunities and threats clearly, noting how specific changes lead to these outcomes [5]