Core Insights - The article emphasizes that in the AI era, achieving Product-Market Fit (PMF) is no longer a static milestone but a dynamic process that requires continuous adaptation to changing customer expectations and technological advancements [3][4][6]. Group 1: Understanding PMF in the AI Era - PMF is not a fixed point; it requires ongoing effort to maintain and expand as customer needs evolve [3]. - The threshold for achieving PMF is increasing rapidly due to technological changes, particularly in the AI landscape, where the speed of adoption is much faster than in previous technological revolutions [4][6]. - Once an AI application proves effective, its market penetration can happen almost overnight, leading to a significant risk of existing solutions losing PMF [8]. Group 2: Evolving Customer Expectations - Customer expectations are shifting from seeking tools for creation to demanding solutions that complete tasks automatically [13]. - There is a transition from requiring standard solutions that users can customize to expecting tailored solutions that meet specific needs [14]. - The expectation is moving from manual operations to automated processes, which can significantly enhance user experience and efficiency [16]. Group 3: Assessing PMF Loss Risk - Companies should evaluate how customers use their products, with a focus on direct versus indirect access to gauge PMF sustainability [17]. - The frequency of product use is crucial; low-frequency products face higher risks of losing PMF as users are more likely to switch to alternatives [18]. - Understanding the "creative workflow" of users is essential, as products integrated into core tasks are less likely to be replaced by AI solutions [20]. Group 4: Strategic Adjustments - Companies need to allocate resources effectively across different types of product work, including PMF work, feature work, growth work, scaling work, and PMF expansion [24][27]. - The assessment of PMF loss risk should guide whether to shift resources from feature optimization to PMF expansion or re-evaluation efforts, even if current usage data does not indicate an immediate need [28].