Personal Brand
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3 steps to build a profitable personal brand | Phil Graham | TEDxBlack Mountain
TEDx Talks· 2025-11-03 18:00
Personal Branding Fundamentals - The core of personal branding lies in sharing one's unique story to inspire and transform others, offering a fulfilling purpose [1][2][7] - Authenticity and transparency are crucial in building trust, differentiating individuals in a content-saturated world dominated by corporations and AI [8] - A personal brand should lead, heal, and pay, applicable to various endeavors like starting a business, leading a charity, or building a community [5][6] Storytelling Framework - Unpacking a personal story involves identifying the "who" (the founder), the "what" (the big idea), and the "how" (the delivery of value) [9][10] - The aspirational arc between one's worst and best days is what resonates with people, creating relatability through struggles and inspiration through achievements [17][18] - Core beliefs, such as defiance, courage, and focusing on the next step, are essential in the journey from worst to best days [21][22][24] Mission and Expertise - A personal mission should balance serving oneself and serving others, acting as a potent source of energy and motivation [28][29] - Developing expertise and mastering skills in relevant areas are crucial for achieving goals and outcomes that others aspire to [25][26] - Unique stances and perspectives are important for establishing a distinct style, attracting some while repelling others, with the goal of effectiveness over universal appeal [31][32] Delivering Value - Delivering value involves organizing one's backstory into factors that drive results, focusing on creating an aspirational identity for others [35][40] - Clarifying the currencies of results, such as profit, impact, and freedom, is essential, and these currencies should be embodied by the brand [40][41] - A system for delivering value typically revolves around a plan, training/education, accountability, support, and community [42][43]
The Secret to Turning Setbacks Into a Personal Brand | Fisayo Fosudo | TEDxCovenant University
TEDx Talks· 2025-09-23 15:28
[Music] Wow, that was something. Okay, just nice. Uh, hello TEDex Covenant University.Thank you so much for the warm welcome and it's a huge honor to be here. I'll just go right into it. Okay.Yes. Okay. In 2016, I took what I would consider the biggest risk of my entire life.And in 2016, I was a 21-year-old boy, uh, shy, timid, very scared. But I had this big vision. I wanted to create a YouTube channel that would reach millions of people.And I said, you know what. The thing I'm going to do is I'm going to ...