Premiumisation strategy

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麦格理:小米-YU7 热销如潮
2025-06-27 02:04
Flashnote 27 June 2025 Xiaomi YU7 selling like hotcakes Much stronger demand than the SU7 Compelling features Xiaomi AI glasses • Xiaomi AI glasses' overall features are very similar to market leader Ray- Ban Meta with some upgrades/ differences, including hybrid camera lens, type C charging (no wireless charging), and a silicon anode battery. Xiaomi AI glasses have a price range of Rmb1,999-2,999, which is in line with Ray-Ban Meta (US$299-$379), demonstrating company's premiumisation strategy, particularl ...