All right, why don't we start with your word of the day. It's prime. What's prime right now.Uh, so word of the day, prime for me, I'm looking at Prime Day as an indicator what might be going on in the markets, right. So, uh, you know, Amazon has these Prime days. It'll be interesting to me to use that as sort of the first indicator of the health of the US consumer.Are they buying as much as was expected uh, coming on the heels of the shutdown. And do we get some indication of how the US consumer really feel ...

Core Viewpoint - Amazon.com Inc. is currently facing resistance around $240, with shares trading just above $220, indicating a pivotal moment for the stock as it approaches all-time highs [1][4]. Upcoming Events - The company's Prime Deal Days event is scheduled for October 7-8, which is expected to catalyze sales and potentially boost stock momentum [2][7]. Bullish Expectations - Analysts are optimistic about the upcoming Prime Day, with Truist Financial maintaining a Buy rating and raising its price target to $270, while Wedbush has an Outperform rating with a $250 target, suggesting a potential upside of 20% from current levels [3][4]. Investment Strategies - **Strategy 1: Buy Ahead of Prime Day Momentum** - Investors are encouraged to buy shares before the event, anticipating that historical trends will repeat and drive consumer spending and Q4 earnings momentum [5][8]. - Early participation allows investors to benefit from a potential breakout above $240, targeting the $270-$280 range [9]. - **Strategy 2: Wait for a Confirmed Breakout** - A more cautious approach involves waiting for a high-volume breakout above $240, which would signal a stronger bullish trend and mitigate the risk of a triple-top formation [10][11]. Market Analysis - Amazon's MarketRank is in the 98th percentile, with a Buy rating and a projected earnings growth of 17.91%, indicating strong market sentiment [6][7]. - The company is expanding aggressively into high-growth sectors like advertising and cloud computing, supported by a favorable macro environment for tech stocks [8].