Core Insights - The 2025 FIFA Club World Cup is witnessing a technological revolution in display technology, with Hisense leading the way through its RGB-Mini LED technology, transforming the viewing experience from "live watching" to "immersive experience" [1][3] - Hisense's RGB-Mini LED technology represents a significant advancement in display capabilities, enhancing color transition and contrast, thus improving image depth and realism [3][5] Technological Breakthroughs - Hisense's RGB-Mini LED technology utilizes red, green, and blue Mini LED chips for light mixing or independent lighting, marking a shift from traditional monochrome backlighting to RGB multi-color backlighting [3][5] - The introduction of the world's first RGB-Mini LED TV at CES 2023 signifies a transition in LCD technology, with Hisense at the forefront of this innovation [5] - Hisense's AI picture quality chip H7 and high-performance RGB-Mini LED chips enable precise color control and enhanced image stability, addressing challenges in the LED industry [5][6] Enhanced Viewing Experience - Hisense's large-screen technology and AI picture tuning significantly enhance the viewing experience, allowing viewers to enjoy an atmosphere akin to being at the event [6][8] - The technology supports the Video Assistant Referee (VAR) system, improving decision-making accuracy and fairness in matches [8] - Hisense's large-screen TVs are changing viewing habits, expanding social viewing spaces and enhancing the communal aspect of watching football [10] Market Position and Growth - Hisense holds a 58.8% global market share for TVs 100 inches and above in 2024, with a 180% year-on-year growth in the first quarter of 2025 [10] - The company's RGB-Mini LED TV has gained popularity among high-net-worth individuals, leading to a 28 percentage point increase in market share in the ultra-high-end segment [10] Global Leadership in Display Technology - Hisense's success at the 2025 FIFA Club World Cup reflects a significant breakthrough for Chinese companies in the global sports technology sector, transitioning from participants to leaders in the value chain [11][13] - The evolution from product sponsorship to technology-driven event operations illustrates Hisense's strategic shift and its role in setting global standards [11][13] - The advancements in RGB-Mini LED technology signify a new era for Chinese manufacturing, emphasizing innovation and cultural output in the global market [13]