Core Viewpoint - The article discusses the launch of the RGD Recombination Collagen Repair Stick by the skincare brand Zhanmeiya under Baiao Regeneration, highlighting its entry into the medical device market and the growing intersection of regenerative medicine and the medical beauty industry [2][4]. Market Trends - The medical beauty market in China is expected to grow at a compound annual growth rate (CAGR) of 10%-15% over the next five years, potentially reaching a market size of 3.8 trillion by 2027 [4]. - The demand for perioperative care products, such as medical dressings, is growing even faster than the medical beauty market itself [4][5]. Product Development - Zhanmeiya's RGD collagen repair stick is designed to meet the increasing demand for skin barrier repair among medical beauty consumers, particularly post-surgery and for sensitive skin [7][10]. - The product utilizes advanced technologies, including "ball collagen," "ball peptide," and "ball PDRN," to enhance its effectiveness in skin repair [10][30]. Scientific Innovation - The RGD collagen repair stick features RGD-modified recombinant collagen, which allows for precise adhesion and effective repair of the skin barrier, addressing issues such as redness and pigmentation [19][24]. - Clinical results show that the product can reduce skin redness by 16.03% within 15 minutes and improve skin glossiness by 14.85% [19][20]. Competitive Landscape - The entry of Zhanmeiya into the medical device market signifies a shift towards a more scientific approach in the beauty industry, with an emphasis on research and development [12][30]. - The article notes that many beauty brands are now competing in the medical device space, leading to a rational new phase of competition characterized by quality and efficacy [5][13]. Marketing Strategy - Zhanmeiya has engaged in innovative marketing strategies, including collaborations with influencers to enhance brand visibility and consumer engagement [35][36]. - The brand's recent marketing efforts have resulted in significant sales growth, positioning it as a leading player in the market [32][35].