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爆款出圈又陷专利纠纷,绽美娅用“造皮技术”能讲好护肤品故事吗?
Sou Hu Cai Jing· 2025-08-02 06:37
Core Viewpoint - The article discusses the controversy surrounding the skincare brand Jumiya and its product PDRN Energy Stick, highlighting issues of patent infringement and the complexities of translating scientific research into commercial products [1][2][4]. Group 1: Patent Infringement Controversy - Jumiya's promotional video claims to have developed China's first artificial skin, which has led to accusations of patent infringement from Aierfu, a company holding relevant patents [2][4]. - Aierfu asserts that Jumiya's promotional content overlaps significantly with its patented technology without permission, leading to consumer confusion [4][8]. - Jumiya counters that its technology is based on a different patent related to a 3D epidermal model, which is a self-developed technology distinct from Aierfu's claims [4][8]. Group 2: Product Popularity and Market Response - The PDRN Energy Stick has gained significant consumer attention, with 200,000 samples sold out during a live-stream event hosted by Li Jiaqi [2][21]. - The product contains 1.575 mg of PDRN per stick, priced at 999 yuan for a pack of 30, with promotional prices dropping to 259 yuan [23]. - Despite its popularity, there are reports of allergic reactions among some consumers, raising questions about the product's safety and efficacy [24][27]. Group 3: Scientific and Technical Background - Jumiya's core technology involves a patented method for creating a nano-emulsion that enhances the stability and penetration of PDRN, which is claimed to improve skin repair functions [23][24]. - The company emphasizes that its technology is based on biomedical research and aims to integrate regenerative medicine into skincare [18][19]. - The application of PDRN in skincare remains controversial, with debates over its effectiveness and safety compared to more established ingredients like collagen and hyaluronic acid [21][24]. Group 4: Industry Context and Implications - The situation reflects broader trends in the beauty industry where scientific advancements in regenerative medicine are being marketed in skincare products, raising issues of patent rights and efficacy claims [27]. - The intersection of scientific research and commercial marketing in the beauty sector necessitates clear communication regarding the origins and effectiveness of new technologies [27].
绽媄娅入局“械字号”,一次来自再生医学的降维打击
FBeauty未来迹· 2025-05-23 14:43
Core Viewpoint - The article discusses the launch of the RGD Recombination Collagen Repair Stick by the skincare brand Zhanmeiya under Baiao Regeneration, highlighting its entry into the medical device market and the growing intersection of regenerative medicine and the medical beauty industry [2][4]. Market Trends - The medical beauty market in China is expected to grow at a compound annual growth rate (CAGR) of 10%-15% over the next five years, potentially reaching a market size of 3.8 trillion by 2027 [4]. - The demand for perioperative care products, such as medical dressings, is growing even faster than the medical beauty market itself [4][5]. Product Development - Zhanmeiya's RGD collagen repair stick is designed to meet the increasing demand for skin barrier repair among medical beauty consumers, particularly post-surgery and for sensitive skin [7][10]. - The product utilizes advanced technologies, including "ball collagen," "ball peptide," and "ball PDRN," to enhance its effectiveness in skin repair [10][30]. Scientific Innovation - The RGD collagen repair stick features RGD-modified recombinant collagen, which allows for precise adhesion and effective repair of the skin barrier, addressing issues such as redness and pigmentation [19][24]. - Clinical results show that the product can reduce skin redness by 16.03% within 15 minutes and improve skin glossiness by 14.85% [19][20]. Competitive Landscape - The entry of Zhanmeiya into the medical device market signifies a shift towards a more scientific approach in the beauty industry, with an emphasis on research and development [12][30]. - The article notes that many beauty brands are now competing in the medical device space, leading to a rational new phase of competition characterized by quality and efficacy [5][13]. Marketing Strategy - Zhanmeiya has engaged in innovative marketing strategies, including collaborations with influencers to enhance brand visibility and consumer engagement [35][36]. - The brand's recent marketing efforts have resulted in significant sales growth, positioning it as a leading player in the market [32][35].
当护肤界迎来国家科技进步一等奖品牌,绽媄娅的跨界“野心”
FBeauty未来迹· 2025-05-15 12:21
Core Viewpoint - The beauty industry is experiencing a "scientific fever" with a focus on advanced technology, particularly in skin science and cutting-edge technology, as companies compete to innovate in this space [2][4]. Group 1: Technological Advancements - L'Oréal showcased its latest bioprinting skin technology at the 2024 Viva Technology conference and introduced its skin tissue engineering platform at the 2024 China International Import Expo [2]. - Chinese company Bai'ao Regeneration has developed China's first living cell artificial skin after 30 years of research, addressing a significant demand for artificial skin in China, which exceeds 400 million square centimeters annually [2][7]. - The first living cell artificial skin was approved for market release in 2007, marking a significant milestone in regenerative medicine and providing new options for patients with severe skin damage [13]. Group 2: Market Demand and Challenges - China has approximately 15 million burn and ulcer patients annually, with 3.5 million requiring skin transplants, highlighting the urgent need for artificial skin solutions [7]. - Traditional skin transplant methods face challenges such as insufficient donor skin and increased patient suffering, creating a gap that innovative solutions like artificial skin can fill [7]. Group 3: Product Development and Innovation - The launch of the "Ball PDRN Energy Stick" by Zhanmiya in December 2024 represents a significant advancement in skincare technology, utilizing proprietary "supermolecular microball" technology to enhance the penetration of PDRN into the skin [20][25]. - The product achieved over 6 million in sales within three weeks of launch, indicating strong market acceptance and consumer interest [25]. Group 4: Consumer Engagement and Communication - The collaboration between Zhanmiya and influencer Li Jiaqi to produce the film "The Skin Makers Go to Make Skincare Products" effectively communicates complex scientific concepts in an accessible manner, enhancing consumer understanding and emotional connection [26][30]. - The film employs cinematic techniques and visual storytelling to illustrate the scientific process behind artificial skin development, making the technology more relatable to consumers [28][32].