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飞书深诺:2025年全球RPG市场研究报告
Sou Hu Cai Jing· 2025-05-16 08:21
Market Overview - The report focuses on the global RPG mobile game market in 2024, covering Android and iOS platforms, excluding early platform games like Java [1] - It aims to reveal market dynamics and competitive landscape through metrics such as download volume, revenue share, popular categories, vendor distribution, and IP product performance [1] Core Categories and Gameplay Trends - Traditional categories like turn-based RPGs and MMOs remain significant, with South Korean vendors excelling in the MMO sector [2] - Emerging categories such as idle RPGs are gaining popularity, particularly among Chinese vendors, while innovative gameplay like Roguelike, survival RPGs, and open-world RPGs are attracting niche user groups [2] - IP adaptation products are performing well, with popular titles like "The Walking Dead," "Monster Hunter," and "Final Fantasy" entering the top charts, leveraging built-in fan bases for revenue generation [3] Global Regional Market Characteristics - The competitive landscape is characterized by major vendors from China, Japan, South Korea, and the US, each leveraging unique strengths in IP and technology [6] User Behavior and Market Trends - Download and revenue distribution show that top products have concentrated downloads and revenue, with a few hits dominating the market, such as "AFK" games achieving high downloads but relying on in-app purchases for revenue [4] - Paying users are more inclined to spend based on IP value, visual quality, and social gameplay, with significant growth in spending on MMO and IP-adapted games [4] - Technological advancements like cloud gaming and AI-generated content are enhancing development efficiency and player experience, with cross-platform integration becoming a trend to increase user engagement [5] Summary - The global RPG mobile game market is characterized by a stable foundation of traditional categories, growth in innovative gameplay, and a focus on IP and regional drivers for expansion [6] - Chinese vendors are gaining a significant foothold in the global market through innovation and localization, while Japanese and Korean vendors continue to leverage IP advantages and technological expertise [6]