Kohl's new CEO is on a charm offensive, pursuing shoppers with private labels and jewelry. Michael Bender on Monday secured the role full time after helping Kohl's (KSS) regain some footing as its interim CEO. He steps into the big chair at the retail chain, which had begun to struggle—according to its last CEO, Ashley Buchanan—as it overlooked items that were popular with long-time customers and tried to appeal to a new audience. Buchanan developed a plan to revive the business, but was fired seven weeks l ...

Core Insights - Kohl's has appointed Michael Bender as its permanent CEO, tasked with reversing declining sales and profits after a series of leadership changes [1][4][10] - Bender's interim leadership has already seen the company's shares more than double, although they recently experienced a slight decline [2][9] - The company aims to attract budget-conscious shoppers by focusing on private-label brands, discounts, and a more fashionable assortment [4][5] Company Strategy - The immediate priority for Kohl's is to win back customers by simplifying product offerings and enhancing the fashion appeal of its merchandise [5][10] - Bender has accelerated efforts to engage lower and middle-income customers, introducing fresher items amid high inflation and tariffs [5][11] - The company is leveraging partnerships with Sephora and Babies "R" Us while streamlining operations through store closures and job cuts [8] Market Performance - Kohl's lifted its annual profit targets in the first full quarter under Bender, exceeding market expectations [9] - Despite recent improvements, market analysts express skepticism about the company's long-term strategy and execution capabilities [10]

Core Viewpoint - Target is facing significant challenges including declining sales, reduced customer loyalty, and investor skepticism as it prepares for a leadership transition with new CEO Michael Fiddelke [2][3][4] Financial Performance - Target's fiscal second-quarter results showed a continued decline in sales compared to the previous year, with customer traffic and average spending per trip also decreasing [2][3] - The company's market value has dropped from $129 billion in 2021 to approximately $45 billion [3] - Target's annual sales have remained roughly flat over the past four years, with expectations of a low-single-digit percentage decline in total sales for the current fiscal year [15] Leadership Transition - Michael Fiddelke, who has been with Target for about two decades, will succeed Brian Cornell as CEO and is tasked with revitalizing the company [4][5] - Fiddelke's appointment was met with a negative reaction from investors, leading to a more than 6% drop in stock price on the announcement day, contributing to a year-to-date loss of about 27% [7][8] Customer Experience and Brand Identity - Target has lost some of its key attributes such as clean stores and appealing merchandise, leading to customer dissatisfaction and a shift to competitors [12][17] - The company is working to restore its reputation as a strong merchant and improve the shopping experience, with plans to enhance its merchandise and customer service [20][23] Strategic Initiatives - Fiddelke has outlined priorities including refreshing merchandise, enhancing customer experience, and leveraging technology for business improvement [20] - Recent collaborations, such as the limited-time collection with Kate Spade, have shown positive sales trends, indicating potential for recovery [21] - Target aims to revamp its hardlines and home goods categories to drive sales growth, with new product lines already showing popularity [22][23]